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New Sony PC Hits Trifecta Merging Chic Colors, Mobility and High-End Performance

Mon Jul 14, 2008 9:00pm EDT
SAN DIEGO, July 14 /PRNewswire/ -- Combining sizzling performance with a
sophisticated design, Sony today introduced a new line of ultra-portable
PCs -- the VAIO(R) SR Series notebook.
    Constructed of lightweight, durable magnesium alloy, the SR notebooks are
available in five striking colors -- night black, sunset pink, glossy pink,
classic silver and glossy silver.
    "This notebook is a dream come true for the consumer who won't compromise
profound processing power for jaw-dropping style," said Mike Abary, senior
vice president of VAIO product marketing for Sony Electronics. "It meets the
needs of everyday work and play while delivering the freedom, performance and
style consumers crave."
    Weighing just over four pounds, the SR notebook boasts a 13.3-inch LED
backlit widescreen display and Sony's patented XBRITE-ECO(TM) LCD technology
for clear, crisp images that truly "pop" off the screen.
    Equipped with a uniquely designed keyboard, the unit's individual keys are
slightly raised, producing a user-friendly touch and improved typing
experience.
    The notebook is powered by new Intel(R) Centrino(R) 2 technology, the
chipset designed for lighting-fast performance, instant system responsiveness
and energy efficiency.
    Select models come pre-installed with the Windows Vista(R) Home Premium
operating system. A Windows(R) XP Professional downgrade is also available.
    With the SR notebook's integrated 802.11n LAN technology you can
wirelessly surf the web and check email with greater range and reliability
than ever before when connected to a compatible hotspot. And connecting with
friends and family has never been easier thanks to the unit's optional
built-in webcam and microphone.
    The notebook also incorporates G-Sensor(TM) Shock Protection technology to
counteract sudden movements helping to prevent damage and data loss.
    The PC features Switch technology enabling customized "personalities" or
modes for home, work and entertainment. You can customize each mode with its
own wallpaper and a set of five shortcuts to correspond to various scenarios.
Set your favorite websites for home, office applications for work, and
programs that allow you to enjoy music and movies when you are ready to relax.
    The unit comes with three entertainment software applications. Offerings
include VAIO(R) Movie Story software -- an easy way to produce your own
high-quality home movies, VAIO MusicBox software -- a fun way to enjoy music
based on your mood, and Click to Disc/Editor software -- for easy DVD/ BD
video-editing and creation.
    It also comes with VAIO Media(TM) software, a DLNA-enabled media sharing
application that lets you wirelessly stream content stored on your PC
throughout your home network. Movies, music and digital still images can be
streamed from the notebook to a PLAYSTATION(R) 3 or VAIO Home Theater PC that
is connected to a TV for big-screen enjoyment.
    The PC has plenty of slots, ports and jacks, including a Memory Stick(R)
media/SD card slot, three USB ports, i.LINK(R) IEEE-1394 port, microphone and
headphone jack and a PC Card (type-II) for easy transfer of files from
external devices.
    SR models are Energy Star 4.0 and EPEAT Silver compliant. They also
incorporate eco-conscious features such as a mercury-free LED backlit LCD to
help minimize the risk of mercury seeping into vulnerable eco-systems at the
end of each unit's lifecycle. Sony will even recycle your old PC via
participating Waste Management Recycling Centers
(http://www.sony.com/recycle).
    Sony VAIO SR Series notebooks will be available at the end of the month
starting at about $1,400. Pre-orders begin online today at
http://www.sonystyle.com/pr/sr. They will also be sold at Sony Style(R) stores
and select retailers around the country.
SOURCE  Sony Electronics Inc.

Jon Piazza of Sony Electronics Inc., +1-310-498-5254, jon.piazza@am.sony.com;
or Caitlin McCabe of Ruder Finn, +1-646-220-2261, mccabec@ruderfinn.com



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