Health Content Advisors Will Serve as the Epicenter for the
Re-invention of Healthcare Information
PHILADELPHIA--(Business Wire)--
InfoCommerce Group, Inc. (www.infocommercegroup.com) has launched
a new division devoted to serving publishers of medical, life science
and healthcare information. Health Content Advisors
(www.healthcontentadvisors.com) will serve as both an industry
connector and a source of knowledge and perspective on how to turn
trends into opportunities.
"Despite the huge and growing need for healthcare information, the
health content industry remains fragmented and compartmentalized,"
says Russell Perkins, Founder and Managing Director of InfoCommerce
Group. "Improving the flow of information among health content
providers is itself an important part of building best of breed
products that address both the business needs of the healthcare
industry and the inexorable trend toward consumer-driven healthcare."
Janice McCallum, an InfoCommerce Group Managing Director, will
head the new practice. Health Content Advisors will continually
monitor the shifts in information usage in all sectors of the
healthcare market and will interpret these shifts and guide publishers
in their current business as well as help them evaluate where new
investment should occur. Janice's blog, Health Content in Perspective,
is issued every week and can be accessed at
http://www.healthcontentadvisors.com/blog/
"Our perspective is unique," McCallum says. "We are not
IT-centric, not Web-centric, but rather take a holistic view of how
quickly-changing supply and demand forces impact the content business.
With our website, consulting engagements, and annual Health Content
conference, we are becoming the epicenter for the re-invention of
healthcare publishing."
Health Content 08, our annual conference, will take place November
12-13 in Philadelphia. This year, in addition to providing context and
clarity on how the health content industry is evolving, the event will
include an afternoon forum for emerging companies on November 12 which
will put a spotlight on those who are setting the standards for
innovation in the industry.
ABOUT INFOCOMMERCE GROUP, INC.
InfoCommerce Group provides consulting and research to commercial
database publishers. It publishes ICG Weekly Perspective. It produces
the annual InfoCommerce Conference and the InfoCommerce Models of
Excellence awards. More information is available at
www.infocommercegroup.com, or by calling (610) 505-9189.
Bios of Russell Perkins and Janice McCallum can be found at:
http://www.healthcontentadvisors.com/about/principal-bios
InfoCommerce Group, Inc.
Media Contact:
Roxanne Christensen
610-505-9189
rchristensen@infocommercegroup.com
Copyright Business Wire 2008
