'The Utility Kilter' and others join the insurer's ad campaign
SEATTLE, Nov. 3 /PRNewswire/ -- What is bottomless, has no top, enjoys loud
music and comes in light blue or green? The latest set of quirky Northwest
profiles to recently debut from PEMCO Insurance's popular "We're A Lot Like
You. A Little Different." ad campaign.
PEMCO's "We're A Lot Like You" campaign features a host of local, familiar
profiles of Northwest people, and it pays tribute to the subtle quirks that
make us a little different around here. The company launched the campaign in
2007 with Northwest icons such as "Sandals and Socks Guy" and "Blue Tarp
Campers," and PEMCO continues to introduce memorable characters as a way to
celebrate the Northwest's shared values and regional flair.
The latest Northwest-inspired profiles are "The Utility Kilter," "Top's-Down
Heat's-Up Driver," "Pill Hill Scrubs," and "The Gorge Groupie."
Northwest Profile #41, "The Utility Kilter," is a proud burly man often
spotted on a bench in Seattle's Pioneer Square (legs crossed, of course) who
is never bound by the constraints of pants. He strolls triumphantly as if to
say, "I am who I am. I am wearing a utility kilt, not a man skirt, and I am
ready for anything, except maybe a cold gust of wind."
Northwest Profile #32 is "Top's-Down Heat's-Up Driver," the optimistic
motorist known for cruising with his ragtop down and heated leather seats
turned up, spotted as soon as the rain stops falling and the weatherman calls
for 48 degrees and sun breaks.
Also new is Northwest Profile #61 "Pill Hill Scrubs," a familiar sight in
Seattle's First Hill neighborhood where medical centers and hospitals abound.
Do they work at Swedish? Harborview? Virginia Mason? "Pill Hill Scrubs" are
often spotted in line at the neighborhood's pizza joints donned in operating
room attire - or do they just wear those things to pick up girls who are going
to the gym?
Last, "The Gorge Groupie" is Northwest Profile # 44. This concert-goer's
summer begins with the Sasquatch Festival in May and ends with three days of
Dave Matthews in September. He's seen driving with windows down, tunes up en
route to the Eastern Washington amphitheater. What typically happens when he
gets there involves music, staring at the stars, and unlit walks back to camp
that involve climbing into the wrong tent.
"One of our goals with the 'We're A Lot Like You' campaign is simply to make
people smile," said PEMCO spokesperson Jon Osterberg. "We continue to hear
from people who say they see themselves or their friends and neighbors in
these quirky profiles."
Fans of the campaign can look forward to a set of new radio spots and
Northwest-profile ads featuring the newest additions. For a more-detailed
look at these and other Northwest profiles, visit www.werealotlikeyou.com or
the PEMCO blog at www.pemconorthwest.com.
About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto,
home, boat, life, and umbrella insurance to Washington state residents. PEMCO
Insurance is sold by community agents throughout the state and through PEMCO
offices. For more information, visit www.pemco.com.
CONTACTS:
Jon Osterberg (206) 628-4019
PEMCO Insurance
jon.osterberg@pemco.com
Mark Firmani (206) 443-9357
Firmani + Associates Inc.
Mark@firmani.com
SOURCE PEMCO Insurance
Jon Osterberg of PEMCO Insurance , +1-206-628-4019, jon.osterberg@pemco.com;
or Mark Firmani of Firmani + Associates Inc., +1-206-443-9357,
Mark@firmani.com, for PEMCO Insurance
