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Kevin Richardson Named Vice President, Sales, National & Multi-State Business for...

Wed Mar 12, 2008 12:59pm EDT
Kevin Richardson Named Vice President, Sales, National & Multi-State Business
for Kaiser Permanente

OAKLAND, Calif., March 12 /PRNewswire/ -- Kevin Richardson has joined
Kaiser Permanente as vice president, Sales, National & Multi-State Business.
The announcement was made by Thomas A. Curtin, senior vice president, National
Sales & Account Management.
    In his role, Richardson is responsible for leadership and management of
new business sales activity and production across the Kaiser Permanente
organization for prospective national and multi-state employer group business.
    Richardson has 25 years of experience in health care marketing, sales and
client management with extensive background in selling and marketing an array
of health benefits solutions to major corporations and benefits consultants
across the country. Most recently, he served as chief executive officer for
Benefit Systems and Services, Inc., a third party administrator, where he led
the development and execution of sales, marketing and overall business
strategies across all lines of business.
    Throughout his career, Richardson has served in prominent sales leadership
positions for several group insurance companies, including CIGNA, GreatWest
Healthcare, Humana, and MassMutual/Unicare.
    As the director for National Account Sales for Humana in Chicago,
Richardson was the lead sales executive responsible for developing and
managing relationships with benefits consulting firms in the Midwest. He also
worked directly with national clients. While at Humana, he worked in close
partnership with the top five national consulting firms to promote their total
product portfolio and he was responsible for several of the company's largest
sales.
    "Kevin Richardson is a recognized sales leader in the national health
benefits arena who has a proven track record of success in advising large,
national employers on their health benefit strategies," said Curtin. "He is
uniquely positioned to bring Kaiser Permanente's value story to the national
employer and benefit consultant audience in a compelling manner that will
enhance our relevance to this important market segment and drive accelerated
growth."
    Richardson will be working out of Kaiser Permanente's national headquarter
offices in Oakland, CA.
    He holds a Bachelor of Arts degree from Gustavus Adolphus College in
St. Peter, Minn.
    About Kaiser Permanente
    Kaiser Permanente is America's leading integrated health plan. Founded in
1945, it is a not-for-profit; group practice program headquartered in Oakland,
CA.  Kaiser Permanente serves more than 8.6 million members in nine states and
the District of Columbia. Today it encompasses the not-for-profit Kaiser
Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their
subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser
Permanente includes approximately 156,000 technical, administrative and
clerical employees and caregivers, and 13,000 physicians representing all
specialties.
SOURCE  Kaiser Permanente

National Media Relations of Kaiser Permanente, +1-510-271-6671,
Meg.Walker@kp.org



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