Residential and Commercial Services Network Signs with Yodle to Drive Online
Marketing
NEW YORK--(Business Wire)--
Yodle, Inc., a leader in local online advertising and lead generation, announced
today that it has been selected as the exclusive preferred search engine
marketing vendor for major franchise network ServiceMaster. YodleFranchise,
which applies Yodle`s complete online advertising solution for individual local
businesses to franchise operations, will help promote ServiceMaster`s network of
franchises online, including Merry Maids, AmeriSpec, Furniture Medic, and
ServiceMaster Clean.
"Our network of home and business services is vast and growing - and we need a
system that will efficiently and effectively promote all of our locations and
licenses online and drive new business leads to each of them," said
ServiceMaster VP of Marketing Jim Wassell. "After putting the top players in the
search engine marketing space through a rigorous selection process, we
recognized Yodle as the best solution, and look forward to seeing the results
they drive for our thousands of locations."
YodleFranchise, which launched over a year ago, is powered by Yodle`s robust
online advertising platform, and helps individual local service-oriented
businesses find new customers using the internet. In catering to the specialized
needs of franchise operations like ServiceMaster, YodleFranchise organizes a
franchise`s advertising efforts into one, large-scale, synchronized effort - all
while carefully maintaining the local focus necessary to help drive results to
individual locations. As a result, corporate offices can easily monitor and
coordinate the campaigns of all their locations and/or franchisees without
having to bring additional costly marketing personnel in house.
"Like many large franchise networks, ServiceMaster needs an online marketing
solution that`s large enough to handle its entire network, yet local enough to
drive results to their individual locations," said Yodle Senior Vice President
of Sales and Marketing Mike DeLuca. "We have dedicated tremendous resources to
building the technology and expertise that addresses the unique needs of
multi-location businesses and large franchise organizations. We`re glad to be
putting it to use with networks like ServiceMaster."
Demand for local advertising continues to rise, despite the economic downturn.
According to Borrell data, there are 14.6 million SMBs across the country, and
small and medium businesses are now investing in online advertising more than
ever with $6.7 billion spent in local online interactive advertising last year.
Yodle has seen 200% growth in 2009. Research firm Borrell Associates recently
listed Yodle as the fastest-growing local Internet advertising company in 2009
("2010 Outlook: Local Online Advertising, October 2009).
About Yodle
Yodle, a leader in local online advertising, connects local businesses with
consumers in a process so simple and cost-effective that business owners can't
imagine any other way to advertise. Yodle has developed an integrated approach
to signing up and serving local businesses that are transitioning their
marketing budgets online. Yodle is headquartered in New York, NY with a presence
in 25 major cities across the United States and has hundreds of employees
helping thousands of customers.
About ServiceMaster
ServiceMaster currently serves residential and commercial customers through a
network of over 5,500 company-owned locations and franchised licenses. The
Company's brands include TruGreen, TruGreen LandCare, Terminix, American Home
Shield, ServiceMaster Clean, Merry Maids, Furniture Medic, and AmeriSpec. The
core services of the Company include lawn care and landscape maintenance,
termite and pest control, home warranties, disaster response and reconstruction,
cleaning and disaster restoration, house cleaning, furniture repair, and home
inspection.
Yodle, Inc.
Kara Silverman, 212-542-4503
ksilverman@yodle.com
Copyright Business Wire 2009
