DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/75a500/mobile_application) has
announced the addition of the "Mobile Applications Stores: North America -
Market Analysis and Business Assessment" report to their offering.
All smart phones come loaded with standard applications defined by the
manufacturer. However, the network operators, looking for revenue opportunities,
have encouraged the development of other applications that can be used on the
cell phones they support. Using these applications will use the network services
more and generate more revenue. The network operators established business
relationships and development platforms to encourage the growth of these
applications.
The release of smart phones like Apple's iPhone, with its 65,000 supported
applications required the need for a single point of access to these via an
"application store". Various network operators, handset manufacturers and
software developers are announcing plans for their "Mobile Application Store"
("MAS"). The MAS is a central location for purchasing supplemental mobile
applications, possibly available for a fee.
This report evaluates the state of the mobile application stores and its
expected evolution. For example, Sun Microsystems is analyzed as they also
announced plans their own MAS. The report also evaluates MAS consortiums such as
Symbian and Android.
Key Findings:
* The Mobile application market forecast is a $9.0 billion revenue opportunity
over the next few years.
* The handset vendors have taken the leadership role away from the network
operators and are currently driving this market.
* Apple has defined and driven this market to its current state. All other
players in this market are reacting to Apple and playing catch up.
* The market is young, confusing and unsettled.
* Besides the handset vendors, major players in this market are the network
operators, software vendors, consortiums and retailers.
* Great opportunities for software developers. Despite support programs, they
are left to figure it out themselves.
"The closest thing I've seen to a 'business model' for marketing apps is to
advertise like crazy until you get into the top 50 and once you're there, the
top 50 list will start generating its own buzz... But that's not a business
model, that's like rolling the dice at a casino."
Questions Answered
* What is the revenue opportunity for this market?
* Who are the key market players?
* Where is the growth potential in this market?
* Where will this market go?
Companies Mentioned:
* Apple
* RIM
* Nokia
* Samsung
* LG
* Sony-Ericsson
* Motorola
* HTC
* Verizon Wireless
* ATT
* Sprint
* T-Mobile
* Sun
* Microsoft
* Android
* Symbian
* Handango
* AppCubby
* AppBoy
For more information visit
http://www.researchandmarkets.com/research/75a500/mobile_application
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Copyright Business Wire 2009
