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Gene Simmons Unveils His New GENE SIMMONS AXE BASS Signed & Numbered Collector's Edition

Wed Nov 11, 2009 1:27pm EST
Gene Simmons Unveils His New GENE SIMMONS AXE BASS Signed & Numbered
Collector's Edition




LOS ANGELES, Nov. 11 /PRNewswire/ -- Gene Simmons, Rock God and Co-Founder of
Rock and Roll Hall of Fame Nominees KISS, has created the ultimate celebrity
memorabilia package, the GENE SIMMONS AXE BASS.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20091111/LA09496)

Each GENE SIMMONS AXE BASS is personally hand-numbered and signed by Gene
himself. It also includes a specially designed leather case that will bear his
painted demon face autographed by Gene.

GENE SIMMONS has owned the "AXE" trademark as well the distinctive AXE shape
of his bass for over 25 years, and it is the same bass model he uses live in
all KISS shows around the world. This beautiful black and silver bass guitar
carved from a single extraordinary piece of wood defies all expectations.

"This guitar is, by some accounts a piece of art -- my instrument of choice on
stage in KISS. The Bass that slays them all," says Simmons.

"I've used the AXE on stage and literally thousands of people have contacted
me to ask, 'Where can I get one?'" Every purchase of the GENESIMMONS AXE BASS
priced at $5,000 each includes a 'meet-and-greet' with Simmons, at the tour
city and date of the buyer's choice during the remainder of his current 2009
KISS TOUR of the much-anticipated "SONIC BOOM," the first new KISS Studio
Album release in over a decade.  KISS remains one of the biggest rock bands in
history.

"When I was growing up, I was never able to get a piece of the Beatles. They
weren't available, but they were still Mt. Olympus to me," Simmons says. "I
owe the fans everything because they made my life possible." Simmons says the
AXE BASS is a gift to his loyal fans. "You may not be able to be Gene Simmons,
but you can feel like me, with my 'AXE BASS' slung over your shoulder."

"My fans are not just buying any guitar, but a moment they'll never forget."
In the iconic style of this rock genius, the official GENE SIMMONS AXE TOUR
BUS will shadow the 2009 KISS Tour covering more than 47 dates across the US
and Canada. It will also be featured in the upcoming Fifth Season of A&E's hit
reality show "GENE SIMMONS FAMILY JEWELS."  The GENE SIMMONS AXE BUS is also a
place where fans can meet their idol and it provides a direct line to order
his special bass guitar.

For additional information regarding the Gene SimmonsAXE BASS go to:
www.GeneSimmonsAxe.com

For Gene Simmons 'meet and greets,' contact Paul Hayeland 310.801.5583. 

TO ORDER BY PHONE:
DIAL: 1-888-88-GSAXE (1-888-884-7293)



SOURCE  GENE SIMMONS AXE LTD.

Paul Hayeland, +1-310-801-5583, for GENE SIMMONS AXE LTD.



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