Agreement Reached to Film Movie on UO Campus

The Feature Film, 'Let's Do It,' Inspired by Original Student Movie Made 80
Years Ago
EUGENE, Ore.--(Business Wire)--
Student films seem to be as old as the movies. Well, not quite. There was, in
fact, the first full-length student movie, filmed on the University of Oregon
campus 80 years ago. The behind-the-scenes antics of that movie, "Ed's Co-Ed,"
were entertaining enough to inspire its own movie.

The University of Oregon has reached an agreement with Talking Ed Productions to
film a new movie inspired by the story of the first student film. Filming of
"Let's Do It" is expected to start within the next year and some or all of it
will be shot on campus and in Eugene.

"With our agreement with the UO complete, we are free to get our final
'ducks-in-a-row,'" said Producer Bryce Zabel. "We have a great story to tell and
have assembled an experienced team to tell it to the widest possible audience."
The screenplay for "Let`s Do It" has already been written by UO alum Zabel and
his wife Jackie, winners of the 2008 Writers Guild of America award for their
Hallmark miniseries, "Pandemic."

The original "Ed's Co-Ed" was masterminded by UO students Nelson Carvel and
James Raley as a full-length feature film that spoofed college life. Realizing
they needed professional help, the two contacted top Hollywood director Cecil B.
DeMille, who sent his cameraman James F. McBride and a state-of-the art Bell &
Howell 35-mm camera to Eugene for filming. The film premiered in November of
1929, just weeks after the stock market crashed, at the newly opened McDonald
Theatre in Eugene. It was one of the last silent films made before "talkies"
took over.

"Let`s Do It" is a comedic re-imagining of how those events took place and not a
re-make of "Ed`s Co-Ed." In the new film, McBride is a cynical Hollywood-veteran
sent to Eugene to stay out of sight until an incident back home cools down.
While among the students, he re-discovers his original love of filmmaking.
Meanwhile, the students find their own lives reflected in the romantic comedy
they`re making.

"Filming a comedy based on this real-life experience of UO students will be a
great opportunity to showcase the University of Oregon and to tell an
inspirational story about the creativity of its students in the days just before
our Great Depression," said Zabel. "It's noteworthy that this historic film was
made 80 years ago, and that we hope to start production in this, the 150th
anniversary of Oregon statehood."

"We are pleased to have worked out an agreement to film 'Let's Do It' on the
University of Oregon campus. Many of the locations featured in 'Ed's Co-Ed'
still exist and the university is happy to be part of a project that pays homage
to the student film genre while creating a professional production," said Matt
Dyste, UO director of Marketing and Brand Management. "The UO supports the
Governor's Office of Film & Television to bring movie production to the state.
We work to allow filming activities on campus, as long as it does not unduly
disrupt students."

Besides Zabel, the production team includes many with UO ties, including
executive producer Bill Swindells, former UO Foundation chair, and co-executive
producer Duncan McDonald, former dean of the UO School of Journalism and
Communication. Also serving as co-producers are alums Jordan Yospe and Robert J.
King. Others are: Cary Glieberman, line producer; Jackie Zabel, co-producer;
Tracy Lilienfield, casting director; Nancy Tokos, graphic designer; and Don
Moss, attorney. Bryce and Jackie Zabel produced the UO launch event for the
successful Transforming Lives campaign in 2005, "Lights, Camera, Oregon."

About the University of Oregon

The University of Oregon is a world-class teaching and research institution and
Oregon's flagship public university. The UO is a member of the Association of
American Universities (AAU), an organization made up of the 62 leadingpublic and
private research institutions in the United States and Canada. The University of
Oregon is one of only two AAU members in the Pacific Northwest.

Contact: Heidi Hiaasen, UO media relations coordinator, 541-346-3606,
heidih@uoregon.edu

Source: Bryce Zabel, Talking Ed Productions, 818-991-1654, bztv@mac.com

Links: "Let's Do It": www.letsdoitmovie.com

UO media relations coordinator
Heidi Hiaasen, 541-346-3606
heidih@uoregon.edu
or
Talking Ed Productions
Bryce Zabel, 818-991-1654
bztv@mac.com

Copyright Business Wire 2009