Understand the Evolving Online Financial Services Market in Australia for 2008: Discover the Recent Regulatory, Security & Technology Changes
DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/e1cd27/online_financial_s)
has announced the addition of the "Online Financial Services in
Australia 2008" report to their offering.
Australian online financial services is a rapidly growing and
evolving market segment. There have been changes to consumer
attitudes, regulatory environment, technology and security. Going
forward, the online channel is expected to become yet more important
for financial services providers.
Scope
- Includes a comprehensive overview of online financial services
in Australia.
- Provides survey data on consumer attitudes and behavior relating
to online financial services.
- Discusses security issues and two-factor authentication.
- Analyzes current and future trends in the market.
Highlights of this title
Australian broadband subscription numbers have grown from around
one million in 2004 to almost five million in 2007. This rise in
broadband is especially important for financial institutions, as
broadband strongly increases consumer propensity for using the
internet for financial services.
Some experts believe that specific regulation for the online
channel would be good for both providers and consumers, as there are
issues and challenges that are unique to the channel. In their view,
lack of specific regulation leads insufficient consumer protection
which can hinder uptake.
Concerns can be assuaged by a highly accessible and transparent
service, and by open communication between the institution and its
customers. Personalization of accounts, where customers can change the
look of the online banking site and customize its features, increases
the sense of control.
Key reasons to purchase this title
- Improve your strategic position using The in-depth analysis of
the Australian online financial services market.
- Understand the unique challenges the online financial services
market is facing, and benefit from forecasts of future developments.
- Learn about what consumers think about online financial
services, and how to increase online uptake.
Key Topics Covered:
- Market context
- Internet access has grown in Australia
- Consumer focus
- Technology infrastructure
- Security and online financial services
- Future focus and recommendations
- Mobile banking will rise eventually
- Some products are more readily embraced by online consumers
- Credit cards and savings accounts are often arranged online
- Online customers may be more likely to switch provider
- Security concerns constitute the most important hurdle for
consumers
- Regulatory environment of online financial services
- Online financial services regulation is still in its infancy
- New data breach disclosure laws have been recommended
- The government is reviewing its e-security framework
- Technology infrastructure
- New technology will require new investments
- Security and online financial services
- Online auction sites can attract scammers
- Tools for conducting online fraud have become cheaper
- Real and perceived security are two different issues
- Time, knowledge and empowerment can assuage concerns
- Hardware tokens are falling out of favor
- Future focus and recommendations
- The internet will become even more important
- List of Tables
- List of Figures
For more information visit
http://www.researchandmarkets.com/research/e1cd27/online_financial_s.
Source: Datamonitor
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Copyright Business Wire 2008
