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Ring In 2008 With Simple New Year's Resolutions That Will Stick Year-Round

Tue Jan 8, 2008 12:36pm EST
Hollywood Life Coach Sherri Ziff Lester Says Small Steps Are Key to Gradual
New Year's Resolution Success

    FORT WASHINGTON, Pa., Jan. 8 /PRNewswire/ -- On January 1, most Americans
pledged to lose weight, quit smoking or eat healthier for the next 365 days.
For the past week, gyms have been packed, the air smelled cleaner and there
seemed to be a shortage of fresh fruit and veggies at grocery stores, but now
that the champagne is flat many are abandoning their New Year's resolutions.
This month, Hollywood life coach Sherri Ziff Lester of RockYourLifeCoaching,
is speaking out to educate Americans about how small, sustainable "mini
resolutions" can help make positive changes that will last through the entire
year.
    "Many people set themselves up for failure by setting life goals that are
too broad or aggressive to be realistically accomplishable," said Ziff Lester.
"I have found that the easiest and most effective way to achieve your
resolution is to break it down into a small, specific goal you can reasonably
expect to attain.
    "If you want to eat healthier, for example, don't deprive yourself of
sweets.  Instead, reduce calories by substituting SPLENDA(R) Sweetener
Products for sugar.  If people start off small, they eventually see small
improvements that motivate them to move forward with loftier goals."
    Small Changes Yield Big Results
    Additionally, Ziff Lester notes that small resolutions mean making small,
simple changes which are easier to incorporate and maintain in any lifestyle.
Ziff Lester offers the following tips to help consumers create realistic goals
that will stick year-round:
    -- Vowing to spend more time with your friends and family? Rather than
       focusing on an entire evening out, nurture relationships with short
       bursts. Try a 20 minute coffee date, meet at the grocery store to shop
       together or arrive five minutes early to pick your kids up from school
       and chat.
    -- If your resolution is to eat healthier, start with something you can
       easily change.  Make a "mini resolution" to reduce sugar throughout the
       day by stocking your purse with new SPLENDA(R) No Calorie Sweetener
       Minis -- not only are they convenient, but they add guilt-free
       sweetness to coffee or tea.
    -- Trying to get rid of all that clutter in your life?  Don't take on the
       whole house; focus on just one drawer or congested corner.  Identify at
       least five things you can part with and put them in your car to take to
       the nearest charity next time you run errands.
    -- If you want to get out of debt, don't commit to a large sum of money
       you hope to pay throughout the year.  Start small by developing a
       budget plan at the beginning of each month, which details your spending
       and saving habits for that 30-day period.
    -- If getting fit is a goal for 2008, don't vow to hit the gym seven days
       a week.  Start small by signing up for a once-a-week exercise class.
       The time commitment is more manageable and the class schedule will hold
       you accountable.


    About Sherri Ziff Lester
Sherri Ziff Lester is the founder of RockYourLifeCoaching.  Sherri
received her certification in life coaching at the prestigious Academy of
Coach Training in Seattle, Washington, one of the few training centers to earn
accreditation from the International Coaching Federation. Passionate about
coaching those who wish to "make a real impact" and create a "vibrant and
meaningful life," Ziff Lester describes herself as a "personal trainer for
your life."  A graduate of The University of Pennsylvania, Sherri is also a
widely published travel and spa writer and a poet.  She leads journal writing
workshops at spas and was recently invited aboard Six-Star Crystal Cruises'
Harmony as an onboard guest lecturer.  Prior to her "mommy sabbatical" from
the entertainment business, Sherri was a successful television writer on
several prime-time dramas including "Beverly Hills, 90210" and "Baywatch",
during their most media-frenzied time.
    About SPLENDA(R) Sweeteners
    SPLENDA(R) Sweetener Products contain sucralose (SPLENDA(R) Brand
Sweetener), the no calorie sweetener that is made from sugar, tastes like
sugar, but is not sugar.  SPLENDA(R) Sweetener Products have been safely
enjoyed by millions of consumers worldwide, including pregnant or nursing
women, children, and individuals with diabetes.  SPLENDA(R) No Calorie
Sweetener is the nation's #1 selling branded sweetener and can be used almost
anywhere sugar is used, including cooking and baking. The complete line of
products includes SPLENDA(R) No Calorie Sweetener in packet and granulated
form, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, SPLENDA(R) QUICK
PACK(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavors for Coffee,
SPLENDA(R) FLAVOR ACCENTS(TM) Sticks for water or tea and SPLENDA(R) Minis No
Calorie Sweetener Tablets.
    SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC.  For more
information on SPLENDA(R) Sweeteners or to obtain recipes and tips on cooking
and baking with the brand, visit http://www.splenda.com or call
1-800-7-SPLENDA  (1-800-777-5363). Or, for a sweet shopping experience, visit
http://www.splendidlife.com.
    About McNeil Nutritionals
    McNeil Nutritionals, LLC is a global marketer of innovative nutritional
products.  The company's mission is to give people the ability to actively
manage their own health.  McNeil Nutritionals, LLC markets SPLENDA(R)
Sweetener Products, VIACTIV(R) Dietary Supplements, LACTAID(R) Milk and
Dietary Supplements, and BENECOL(R) Products.  McNeil Nutritionals, LLC, is
headquartered in Fort Washington, PA.
SOURCE  SPLENDA

Jennifer Minder, +1-215-273-7602, JMinder@mccus.JNJ.com; or Lori Geller,
+1-312-729-4290, LGeller@GolinHarris.com, both for SPLENDA



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