DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/e5e0c8/chinas_global_pos)
has announced the addition of the "China's Global Position on GPS
Handsets: The Market is Booming!" report to their offering.
China's GPS phone market grew rapidly in 2007, and GPS phones,
along with music and camera phones, are one of the brightest spots in
the mobile phone market overall. A number of the major handset
manufacturers have entered the GPS phone market, although cautiously
and with a limited number of high-end models. The GPS phone market is
still small and has low penetration, but its high growth rate is a
clear signal of its development, as is the fact that it is starting to
have an impact on the growth of the personal navigation device (PND)
market.
To identify consumer demand for GPS phones, this report provides
an analysis of current and potential customers in China's GPS phone
market, with particular emphasis on patterns of use and consumer
concerns. It also presents an overview of the GPS phone value chain,
compares the online model with the offline model, introduces major
players, and analyzes new market trends.
In addition to evaluating the growth potential of the GPS phone
market, this report introduces the key location technology and
provides a breakdown of the cost of adding GPS to a phone. Finally,
based on our analysis, this report provides drivers and barriers for
the GPS phone market and GPS phone shipment forecasts from 2008 to
2012.
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Key Topics Covered:
Executive Summary
Introduction
GPS Phone Market Overview
Consumer Analysis
Current Customers
Quadrant I
Quadrant II
Potential Customers
Quadrant III
Quadrant IV
Ecosystem Analysis
Value Chain/Business Model Analysis
Offline Model
Online Model
Comparison of the Two Models
Handset Manufacturers
Overview
Unique Characters
Mobile Operators
Chipset Makers
Map and Software Suppliers
Technology Trends: GPS vs. A-GPS
What Is A-GPS?
Advantages of A-GPS
Improved User Experience
Enhanced LBS Services
GPS Function Cost Breakdown
Market Drivers and Barriers
Drivers
More GPS Phones Available
Richer Services
Improved Technologies
Intense Competition
Barriers
Low Consumer Awareness
Unclear Online Application Strategy
Market Forecast 2008-2012
Profiles
Handset Manufacturers
Nokia
Dopod
Amoi
Mobile Operators
China Mobile
Methodology
Glossary
Related Reports
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For more information visit
http://www.researchandmarkets.com/research/e5e0c8/chinas_global_pos
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax (USA): 646-607-1907
Fax (International): +353-1-481-1716
Copyright Business Wire 2008
