McAfee and TheFind Collaborate to Display McAfee SECURE Trustmark in Search
Results
"Safety and security of an online retailer" identified as the second most
important concern of online shoppers, behind only the price of a purchase
itself, according to a new survey, commissioned by TheFind and conducted by
Harris Interactive(R)
MOUNTAIN VIEW, Calif. and SANTA CLARA, Calif., Nov. 10 /PRNewswire/ -- The
world's largest dedicated security company, McAfee, Inc. (NYSE: MFE) and
TheFind, the leading vertical search engine for shopping, announced today that
online retailers with certified McAfee SECURE((TM)) sites will have the McAfee
SECURE trustmark shown next to their products within TheFind's product search
results. TheFind had over 15 million visitors last month and sent shoppers to
over 100,000 different online retailers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091110/AQ08743)
Shoppers searching on TheFind this holiday shopping season can now look for
the McAfee SECURE trustmark and quickly decide which sites are secure to buy
from without worry of identity theft. "Displaying the well known McAfee SECURE
trustmark prominently within shopping search results helps to bridge the trust
gap between secure e-tailers and shoppers," said Todd Gebhart, executive vice
president and general manager, McAfee Consumer, Mobile and Small Business at
McAfee, Inc. "We are excited to partner with TheFind where the McAfee SECURE
trustmark will now be seen and appreciated by millions of shoppers every
month."
"TheFind's goal is to help shoppers find exactly what they want to buy at the
very best price from a store that they trust," said Siva Kumar, CEO and
Co-founder of TheFind. "Online stores that display the McAfee SECURE trustmark
clearly demonstrate their trustworthiness by helping to protect their
customers from identity theft, credit card fraud, spyware, spam and online
scams."
A recent survey by Harris, Inc. and TheFind identified that "safety and
security of an online retailer" is the second most important concern overall
of online shoppers, behind only the price of a purchase itself.
Retailers that display a McAfee SECURE trustmark must pass rigorous daily
tests for vulnerabilities that pose a threat to sensitive customer
information. McAfee also conducts daily network perimeter scanning, testing
for more than 10,000 network and Web application vulnerabilities, ongoing
rigorous security testing to ensure protection against malware, and business
practice review for Web site owners and online retailers. With the McAfee
SECURE service, e-commerce merchants can also demonstrate PCI-compliance, the
standard for the payment card industry. The McAfee SECURE trustmark is used by
more than 80,000 Web sites.
About TheFind
Visited by over 15 million people last month, TheFind is quickly becoming
shopping's best destination and leading vertical search engine. Using patented
technologies to deliver relevant Product Search, Coupon Search, and Review
Search results, TheFind makes smart buying decisions easy across more than 350
million products from 500,000 leading retailers. Also available in an iPhone
app or any mobile browser, TheFind is the leading source for comprehensive
product information in the US. TheFind Inc. is headquartered in Mountain
View, Calif., and backed by leading investors Bain Capital Ventures, Redpoint
Ventures and Lightspeed Venture Partners.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world's largest
dedicated security technology company. McAfee is committed to relentlessly
tackling the world's toughest security challenges. The company delivers
proactive and proven solutions and services that help secure systems and
networks around the world, allowing users to safely connect to the Internet,
browse and shop the Web more securely. Backed by an award-winning research
team, McAfee creates innovative products that empower home users, businesses,
the public sector and service providers by enabling them to prove compliance
with regulations, protect data, prevent disruptions, identify vulnerabilities,
and continuously monitor and improve their security. http://www.mcafee.com
McAfee, SiteAdvisor, McAfee Secure and/or other noted McAfee related products
contained herein are registered trademarks or trademarks of McAfee, Inc.,
and/or its affiliates in the US and/or other countries. McAfee Red in
connection with security is distinctive of McAfee brand products.
Survey Methodology
Harris Interactive(®) fielded the study on behalf of TheFind from October 5-7,
2009 via its QuickQuery(SM) online omnibus service, interviewing a nationwide
sample of 2,046 U.S. adults aged 18 years and older, of whom 1,772 shop
online. Data for questions related to online use or behaviors were weighted
specifically to the respective "online" populations. No estimates of
theoretical sampling error can be calculated; a full methodology is available.
About Harris Interactive
Harris Interactive(®) is a global leader in custom market research. With a
long and rich history in multimodal research that is powered by our science
and technology, we assist clients in achieving business results. Harris
Interactive(®) serves clients globally through our North American, European
and Asian offices and a network of independent market research firms. For more
information, please visit www.harrisinteractive.com.
SOURCE The Find, Inc.
Nicole Zent Brunet of SutherlandGold, +1-408-761-1803,
nicole@sutherlandgold.com, for TheFind; or Kim Eichorn of McAfee, Inc.,
+1-408-346-3606, kim_eichorn@mcafee.com
