Beth Harris Joins Ketchum Sports and Entertainment as Senior Vice President,
Director of Entertainment
LOS ANGELES, Nov. 12 /PRNewswire/ -- Beth Harris, former executive director of
marketing for Disney ABC Television Group's business development and digital
media division, has been appointed senior vice president and director of
entertainment for Ketchum Sports and Entertainment (KSE), part of leading
global public relations agency Ketchum. Harris will utilize her vast
entertainment industry experience, which also includes posts with the Academy
Awards and Los Angeles' Hollywood & Highland Center, in her new role at KSE,
which for the past 10 years has served high-profile clients by linking their
brands with celebrities, influencers and visionaries through branded
entertainment deals.
At Disney ABC Television Group, Harris oversaw ABC Studios' domestic and
global franchise brand management for hit shows like "Lost," "Desperate
Housewives," "Ghost Whisperer," "Ugly Betty," "Army Wives" and "Grey's
Anatomy," which included branded entertainment, scripted integrations and
product placement, as well as creating and implementing DVD marketing
campaigns for ABC shows. In addition, she directed all marketing for ABC.com
and ABC Mobile, which included integrated digital and social media elements,
such as viral video, blogger, e-mail, search engine and broadband player
promotions.
Prior to her role at Disney ABC Television Group, Harris served as director of
marketing for the Academy Awards; director of marketing, retail, for CB
Richard Ellis' Shopping Center Division; and senior director of marketing for
the Hollywood & Highland Center retail complex in Los Angeles, which included
overseeing naming rights negotiations for the Kodak Theatre.
"Beth's broad professional network and relationships with those established in
the entertainment industry will allow us to facilitate a wealth of partnership
opportunities in the fast-paced world of entertainment media," said Ann Wool,
partner and director, KSE. "She has an innate understanding of the industry,
with years of experience negotiating contracts, executing branded integration
deals and working closely with writers and producers."
Reporting to New York-based Wool, Harris will lead a Los Angeles-based team of
more than 10 and will oversee the group's three core entertainment offerings:
branded integration, talent buying and entertainment PR/events. Harris will
also extend her expertise outside of the U.S. to assist colleagues in other
regions seeking to integrate entertainment into their programming.
Harris graduated from Texas Tech University with a B.A. in journalism.
About Ketchum
A communications innovator, Ketchum ranks among the largest global
communications consultancies and leads the industry in the U.K. and
continental Europe as Ketchum Pleon. With five global practices - Brand
Marketing, Corporate, Healthcare, Food and Nutrition, and Technology - and
specialty capabilities that include Access Communications (high- and
consumer-tech PR), Concentric Communications (experiential marketing, events
and meetings), MMG (clinical trial recruitment), Ketchum Global Research
Network, Ketchum Sports and Entertainment, and Stromberg Consulting (change
management and workplace communications), Ketchum leverages its marketing and
corporate communication expertise to build brands and reputations for clients.
In 2009, Advertising Age named Ketchum to its annual "Ones to Watch" Agency
A-List, noting the agency's long-standing client partnerships, digital and
disruptive media expertise, and CSR and sustainability programming. For more
information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit
www.ketchum.com.
SOURCE Ketchum
Alicia Stetzer, Ketchum, +1-646-935-3910, alicia.stetzer@ketchum.com
