OTTAWA, ONTARIO, Nov 25 (MARKET WIRE) --
Editors Note: A photo for this release will be available via Marketwire
on the picture wire of The Canadian Press.
Cisco Ottawa Bluesfest officials today confirmed an agreement that will
see Mill Street Brewery become the exclusive beer supplier for the
internationally acclaimed music festival, beginning July, 2010. The
Toronto-based brewers have achieved wide acclaim for their outstanding
product-winning the 'Brewery of the Year Award' for most medals won at
the Canadian Brewing Awards for three consecutive years.
"Our aim is to produce exceptional beers to suit every taste," says Steve
Abrams, co-founder of Mill Street Brewery. "It seems fitting that our
world-class product will be showcased at a world-class event."
Mill Street Brewery produces handcrafted beers and ales. Officially
opened in December 2002, the brewery began in an original tank house in
the historic 'Distillery District'. Their brew pub, which opened in 2006,
currently offers more than a dozen individually crafted beers including
their Original Organic Lager, Stock Ale, and Tankhouse Ale. Now, music
fans will be able to tap into those varieties-and more-at the Cisco
Ottawa Bluesfest.
"Every now and again a partnership opportunity comes along that you know
will add to the overall festival experience," says Bluesfest's executive
director, Mark Monahan. "We're confident that Bluesfest attendees will
embrace the opportunity to enjoy the variety of quality products Mill
Street will offer on site."
Part of the agreement involves the creation of a Mill Street Pub on site,
which will offer up to eight specialty beers in a pub-like atmosphere.
Mill Street Brewery and the Cisco Ottawa Bluesfest have signed a
three-year deal. Cisco Ottawa Bluesfest is one of the largest
beer-selling events in Canada, making this one of the largest
pouring-rights deals ever done.
The 2010 edition of the Cisco Ottawa Bluesfest will take place from July
8 through 18, with the line-up and on-sale announcement coming at the end
of April, 2010. Fans of the finer things in life should bookmark
www.ottawabluesfest.ca for updates or to become a 'Bluesfest Insider'.
For more on Mill Street Brewery, please visit:
http://www.millstreetbrewery.com/.
Contacts:
Media contact:
Cisco Ottawa Bluesfest
AJ Sauve, Director of Communications
(613) 247-1188 ext. 229
ajsauve@ottawabluesfest.ca
Mill Street Brewery contact:
David Mitchell, VP of Sales
(416) 759-6565 ext. 222
dmitchell@millstreetbrewery.com
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