Creation of new division capitalizes on integration of social
media
NEW BRIGHTON, Minn.--(Business Wire)--
Embracing and further integrating social media, Risdall Marketing
Group (RMG) announces the creation of its new division - Risdall
Integration Group (RIG). To lead the division and position RMG's depth
of marketing services, Jared Roy joins as president of RIG.
"Social media is a continually emerging and vital component to the
integrated approach for our clients," said John Risdall, chairman,
CEO, RMG. "At Risdall, we've been doing it for over 10 years and
generating results for clients. With the experience and leadership of
Jared Roy, the creation of RIG capitalizes on our integration of
social media with the range of work we do for clients."
Roy previously spent seven years at RMG. He comes most recently
from Mullen, where he focused on new business and account management -
leading the interactive work for Embarq, Microsoft and Wachovia. Prior
to Mullen, Roy also worked at Keystone Symposia, a Bill and Melinda
Gates-supported organization, where he created a social network for
scientists.
Roy will utilize his integrated background to tie all of the
components of RMG's 12 divisions together for clients.
"Consumers are getting smarter when it comes to marketing and
attracting attention is getting harder. With the recent surge of
social media, the savviest brands create brand evangelists, as
prospects trust actual consumers," said Roy, president, RIG. "The new
Risdall Integration Group will intertwine social media across all of
Risdall's divisions to continue cultivating communication with
clients' key audiences."
RMG already provides social media components for a number of
clients. Tapped into the interactive scene as the largest Web
developer in Minnesota, RMG knows how to facilitate the crossover of
social media into other traditional media pieces.
Magnum Research, Inc., America's No.1 manufacturer of premium
firearms, has benefited from RMG's social branding expertise. RMG
maintains Magnum's home product site and a separate social media site
that is dedicated to graphics, movies, games and videogames in which
Magnum products appear.
"Magnumfilms.com is a true example of how Risdall integrates
traditional Web media and social media," said Lon Koenig, senior
developer for ZAM Network, maintainers of the most popular World of
Warcraft fan sites. "A destination for the gamer audience, the site
presents the Magnum brand to a demographic not necessarily looking to
purchase a firearm, but interested in the number of high-profile
videogames and movies featuring the company's firearms. We're using
social media to further the Magnum brand."
For an in-depth case study on Magnum Research, Inc., or other RMG
clients utilizing integration of social media, please contact Anne
Cloeter at 651.286.6746, or anne@risdall.com
About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized
billings of $162 million and over 60 employees in 2007. Headquartered
in New Brighton, Minn., Risdall is heralded as one of the oldest and
most successful agencies in the Twin Cities market and is recognized
nationally for its leading-edge interactive marketing capabilities.
The full-service agency embraces an integrated approach offering
marketing, advertising, public relations, promotion and collateral
development, traditional and interactive media, research and
fundraising capabilities. According to the 2008 Twin Cities Business:
Annual Business Information Guide, RMG is ranked as the largest Web
developer, fifth largest PR agency and the seventh largest advertising
agency in Minnesota. For more information, visit www.risdall.com
Risdall McKinney Public Relations
Anne Cloeter, 651-286-6746
anne@risdall.com
or
Risdall Marketing Group
John Risdall, 651-286-6702
john@risdall.com
or
Risdall Integration Group
Jared Roy, 651-286-6731
jared@risdall.com
Copyright Business Wire 2008
