CHICAGO, IL, Nov 11 (MARKET WIRE) --
Rick Bayless, award-winning chef, and Bohemia, the premium Mexican beer,
have joined forces this fall to launch a seasonal Web site designed to
provide consumers with tips and ideas to organize their ideal party.
www.FronteraFiesta.com, which launched today with a Thanksgiving theme,
will be updated with new content throughout the year focusing on holiday
and seasonal celebrations.
"I am always looking for new ways to engage and dialogue with my fans,
enticing them to share my zeal for cooking and entertaining. To this end,
together with Bohemia, I'm happy to offer www.FronteraFiesta.com as a fun
and helpful resource that will not only teach them how to create some of
my favorite dishes, but provide them with everything else they need to
make their celebrations memorable," said Chef Rick Bayless, who earlier
this year nabbed the title of Bravo's "Top Chef Master."
At its launch, the Web site will feature a menu of festive and
easy-to-prepare recipes featuring Chef Rick's particular Mexican touch,
including a Bohemia-Brined Turkey with Red Chile Adobo, Chile-Glazed Sweet
Potatoes and Bohemia Apple Lime Cider, all of which can be prepared with
his own line of Frontera salsas, sauces and more. Additionally, visitors
to the site will be presented with unique at-home entertainment
suggestions and the opportunity to dialogue with Chef Rick through his
blog, Blogueria.
"As Mexico's most premium beer, Bohemia is very excited to be part of Chef
Bayless' efforts to share his passion for Mexican tradition and culinary
superiority, traits that are intrinsic of our beer brand," said Carlos
Boughton, brand director for Bohemia. "The upcoming holiday season is an
excellent opportunity to celebrate responsibly with friends 21-and-older
and provides a great platform for Bohemia to continue its long-standing
relationship with Rick."
For more information on www.FronteraFiesta.com or on Bohemia beer please
contact Paola Ruiz or Alejandra Calva at (212) 219-0321.
About Chef Rick Bayless
Chef Rick Bayless is an award-winning chef in Chicago, celebrated cookbook
author, and host of Public Television's "Mexico -- One Plate at a Time."
He has won awards by the James Beard Foundation and has also won our
country's highest chef honors as the James Beard Foundation's National
Chef of the Year. This August, Chef Bayless won Bravo TV's coveted title
of "Top Chef Master."
About Frontera Foods
Frontera Food's specialty food products feature the gamut of robust and
spirited regional flavors that represent the very soul of Mexican cuisine.
Frontera Foods makes a wide range of authentic Mexican food products,
including gourmet Mexican salsas, stone ground tortilla chips, Mexican
soups and pizzas, enchilada sauces, barbecue sauces, and guacamole mix.
Frontera products are created by Chef Rick Bayless. Our salsas are made in
small batches using time-honored methods, such as fire-roasting and fresh,
all natural ingredients. Frontera products are distributed by Frontera
Foods, Inc. in Chicago.
About Bohemia
Considered one of the finest beers in the industry since its launch at the
turn of the 20th century by Cerveceria Cuauhtemoc Moctezuma (CCM), Bohemia
is an authentic Mexican beer made especially for connoisseurs who
appreciate its distinctive and impeccable taste.
Named after the Czech region, one of the world's most recognized brewing
areas, it is a full, rich beer that is almost wine-like in its earthy
complexity. The deep but subtle aromas of fruit, roasted barley and
minerals give way to flavors that have almost a cocoa-like bitterness
paired with sweet hints of vanilla. Its lively carbonation is perfectly
balanced with its overall richness. Bohemia's label design and golden neck
and cap, highlight its aspect of exclusivity and elegance.
Distributed by Heineken USA, the brand prides itself on its quality and
authenticity.
About FEMSA/Heineken USA
In 2004, Heineken USA and FEMSA Cerveza reached an agreement that made
Heineken USA the sole and exclusive importer, marketer and seller of
FEMSA's beer brands in the United States. Under the terms of the
agreement, Heineken USA assumed responsibility for the marketing, sales
and distribution of the beer brands Dos Equis, Tecate, Sol, Carta Blanca,
Bohemia, and Tecate Light across the United States. In April 2007, an
extended ten-year agreement was finalized between Heineken USA and FEMSA,
which became effective Jan. 1, 2008.
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of
Heineken International BV, which is the world's most international brewer.
Besides the FEMSA portfolio, brands imported into the U.S. include:
Heineken Lager, the world's most international beer brand; Heineken
Premium Light; Amstel Light, a leading imported light beer brand;
Newcastle Brown Ale, the leading imported ale in the United States; and
Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.
Founded in 1890, FEMSA is the largest integrated beverage company in Latin
America with a portfolio of leading beer and soft drink brands. Its
subsidiary FEMSA Cerveza is one of the most innovative brewers with
operations in Mexico and Brazil offering well-known brands that include
Tecate, Dos Equis and Sol in Mexico and Kaiser, Sol and Xingu in Brazil.
Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin
America and the second largest in the world. FEMSA sells its products
through approximately two million points of sale, which serve a population
of over 200 million people in nine countries, including some of the most
populous metropolitan areas in Latin America, such as Mexico City, Sao
Paulo and Buenos Aires. FEMSA's manufacturing and distribution
capabilities are enhanced by its retail and packaging operations; it
operates Oxxo, the largest convenience store chain in Mexico, with over
6,300 stores as of December 2008. For more information on FEMSA, go to
www.femsa.com.
CONTACT:
Paola Ruiz
Email Contact
Alejandra Calva
Email Contact
FORMULATIN
(212) 219-0321
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