SYRACUSE, N.Y., Nov. 5 /PRNewswire/ -- CAVTEC (www.cavtectools.com) announces
the formal launch of CAV, Competitive Advantage Valuation software for
maximizing returns on intellectual property (IP). Field tested in over 100
projects since 1997, CAV has helped universities, businesses, and
entrepreneurs develop effective IP strategies and negotiate successful
agreements. As a result, in 2009 Technology Transfer Tactics (TTT) chose the
CAV solution for its specialized valuation catalog
(www.technologytransfertactics.com) and showcased CAV at the recent Licensing
Executives Society (LES) annual meeting. TTT is a highly respected publication
of best practices for research, commercialization and licensing professionals.
Ted Hagelin, CAVTEC CEO, notes: "We have seen tremendous growth in the value
of IP. Today, about 83% of S&P 500 companies' market value is attributable to
intangible property. As market value grew, so did the volume of IP exchanges
and the importance of accurately and objectively valuing these assets in the
absence of public trading markets and standardized exchange terms. Until now
IP valuation methods have been either inexpensive but yielding very coarse
results, or simply out of reach financially for most users. CAV was developed
to strike a unique balance between cost and precision."
David Schwartz, TTT CEO and Publisher adds, "Technology Transfer Tactics is
proud to partner with CAVTEC, because CAV fills a real need for our
subscribers - a low-cost, comprehensive valuation tool that calculates an
equal rate of return for licensors and licensees." Mary Maida PhD, CEO of
Medingen (www.medingen.com), a CAV customer, concurs, stating: "Our clients
are in every stage of technology development, from feasibility through launch.
We find CAV to be extremely useful and flexible."
About CAV:
CAV is a repeatable, comprehensive approach to IP valuation. It features a
step-by-step method for quantifying factors that determine a technology's
competitive advantage in a given market. Packaged as PC-based software, key
CAV applications include:
-- valuing early-state technologies
-- negotiating patent licenses
-- determining venture investments
-- predicting IP success in the marketplace
-- performing due diligence
-- calculating infringement damages
CAV, patented by CAVTEC founder Ted Hagelin, is based on his extensive
expertise. Hagelin is nationally recognized for IP valuation through his work
as the Director of Syracuse University's Technology Commercialization Research
Center and his research on intellectual property strategy and patent
valuation. He teaches intellectual property and technology commercialization
law at Syracuse University College of Law.
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SOURCE CAVTEC
Michele Gleber, +1-585-256-1640, ext. 221, Michele@launchsolutions.com, for
CAVTEC
