SEOUL, South Korea--(Business Wire)--
Samsung Electronics Co., Ltd., a worldwide leader in digital consumer
electronics and information technology, today announced the launch of two new
"Pop" colors, Sweet Pink and Ocean Blue, to its popular S Series external hard
drives, along with the introduction of a new 160 Gigabyte (GB) density for the
1.8 inch S1 Mini drive. Samsung`s S Series external hard drives, the 1.8-inch
120GB S1 Mini and 2.5-inch 500GB S2 Portable 2.5 inch external hard drives, were
first introduced last October in four colors: Piano Black, Snow White, Wine Red,
and Chocolate Brown.
Personal storage is among the fastest growing markets due to an increasing
demand for a portable means of storing personal photos, music, HD movies,
schoolwork, business data and personal finance information. To illustrate this
point, the S series has achieved record-breaking sales during the last six
months amid a global economic recession. The monthly sales volume of the S1 Mini
and S2 Portable has tripled since last December, linked to a rise in netbook and
notebook sales.
"With an extraordinary capacity for its small footprint, the Samsung S1 series
features low power, portability, convenience and eco-friendliness," said C.H.
Lee, vice president, storage sales & marketing, Samsung Electronics. "The new
160GB edition also provides convenient backup with ease of handling, featuring
an ultra-compact credit-card size casing."
The new colors, which add a brighter and snappier color selection to the S
series, position the new "Pop" edition of external hard drives as trendy
accessories to compliment the new wave of stylish mobile devices entering the
market.
Important features that enhance the usability of Samsung`s external hard drives
include SecretZone, SafetyKey, an auto backup, a capacity gauge, and sleep mode.
Samsung`s SecretZone protects important files and data in the form of
software-based AES-128bit or AES-256bit encryptions, while SafetyKey ensures the
external drive`s data is securely locked with a password protection.
Samsung`s Auto Backup function allows the user to program the default backup in
real time or at a scheduled later time. A convenient capacity gauge also enables
users to see at a glance how much space is available, in use, or designated as
backup storage, and a power savings program monitors the drive`s activities and
places it into a low-power "sleep mode" whenever the drive has not been used for
five minutes.
The "Pop" edition is shipping now and will be available globally through retail
channels by the end of June.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 164,600 people in
179 offices in 61 countries, the company consists of two business units: Digital
Media & Communications and Device Solutions. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.
Samsung and the stylized Samsung design are trademarks and service marks of
Samsung Electronics Co., Ltd. All other trademarks are the property of their
respective owners.
Samsung Semiconductor
Chris Goodhart, 408-544-4122
Mobile: 408-836-0046
cgoodhart@ssi.samsung.com
Copyright Business Wire 2009
