CINCINNATI, Feb. 20 /PRNewswire/ -- Reacting to changing market
conditions, Swapalease.com improves user experience by including a new search
category permitting lease seekers to target environmentally friendly vehicles.
Swapalease.com users may now search the "Green" category utilizing various
criteria consistent with earth conscience vehicles.
Swapalease.com states that "Green" results are intended to help lease
buyers locate vehicles that are making an effort to reduce their ecological
footprint. A combination of the following will be taken into consideration to
qualify including alternative fuels, emissions, MPG, and recyclability.
Management concedes the new search category may yield some initially
surprising or non-traditional "Green" vehicle results.
For instance, many automotive consumers may not realize that GM is now
offering a full size sport utility vehicle with a hybrid option netting
significantly better than average fuel economy when compared to the
competition. With hybrid vehicles now accounting for 2 percent of the new
vehicle market, more traditional "Green" vehicles such as the Toyota Prius
will be represented as well.
Automakers today consider environmental impact when choosing materials and
designing manufacturing processes. For years BMW has marketed the fact that
the vehicles they produce are environmentally friendly at the end of the
product life cycle. The German automaker accomplishes this primarily through
extensive use of easily recyclable plastics and the use of non-toxic finishing
materials.
Speaking of performance oriented vehicles, one should not jump to the
conclusion that "Green" vehicles equate low performance. A well-known example
of this is the 2008 Chevrolet Corvette that is rated at 26 MPG while producing
in excess of 400 horsepower. Another example is the much publicized, fully
electric Tesla Roadster, capable of 0 to 60 in approximately 4 seconds as
claimed by the manufacturer.
Swapalease.com is the world's largest automotive lease marketplace and the
pioneer of facilitating lease transfers online as evidenced by the company's
patented processes. Conceptualized in 1997, it has evolved into a leading
automotive consumer online destination servicing all aspects of the automotive
leasing lifecycle including education, research, pricing, acquisition and
lease transfer.
Swapalease.com has been featured in stories by CNN, MSNBC, Time and the
Wall Street Journal as well as cited by leading search engine provider,
Google.com as an online marketing case study.
The company is headquartered in Cincinnati, Ohio, and is privately held.
For more information please call 866-SWAPNOW (866-792-7669).
SOURCE Swapalease.com
Scot Hall, EVP of Operations of Swapalease.com, +1-513-381-0100 ext. 1000
