Empire State Development Appoints Lou Hammond & Associates as Public Relations
Partner
NEW YORK, March 13 /PRNewswire/ -- Lou Hammond & Associates has been
selected as agency of record to support tourism for Empire State Development,
the lead economic development entity for New York State. Selected after a
competitive review, the agency will handle public relations activities
including the re-launch and revitalization of the "I Love New York" campaign,
the statewide brand message.
Thomas Ranese, chief marketing officer of Empire State Development,
remarked, "We interviewed a number of agencies but felt LH&A's extensive
experience, capabilities and understanding made them the right choice for our
needs and challenges."
"Having called New York home for the past 23 years, we feel honored and
privileged to serve this wonderful State. We believe our credentials will
serve to further magnify the multi-faceted opportunities that New York offers
today's travelers," said Lou Hammond, chairman and founder of the agency.
Headquartered in New York City with offices in Palm Beach and Charleston,
the award-winning agency has a two-decade history of destination marketing,
both in the U.S. and abroad. Since June 1997, LH&A has been certified by the
New York State Department of Economic Development, Division of Minority and
Women's Business Development, as a "Woman-Owned Business Enterprise."
SOURCE Lou Hammond & Associates
Media, Dara Yaffe, daray@lhammond.com, or Terence Gallagher,
terryg@lhammond.com, both of Lou Hammond & Associates, +1-212-308-8880; or
Thomas Ranese, Empire State Development, +1-212-803-3705, or
tranese@empire.state.ny.us
