Hires Industry Veterans to Strengthen Growing Mortgage Lead
Business
REDWOOD CITY, Calif.--(Business Wire)--
Adchemy(TM), Inc., a next-generation online customer acquisition
technology company, today announced new offerings within its flagship
product, Adchemy Actions(TM), designed to generate higher quality
leads for its mortgage customers. In conjunction with the new
offerings, the company announced the appointment of two executives
from Quicken Loans(R) who bring a combined total of 18 years of
mortgage experience to the team.
Adchemy works with some of the nation's leading lending firms
including Amerisave, Charter One, Equity Direct, Nationwide Lending
and Windsor Capital to strategically target and acquire customers
online using a combination of proprietary scientific algorithms and
data. With the new offerings, Adchemy's customers are able to
micro-target segments to provide the highest quality mortgage loans.
These include home purchase leads, Veterans Administration (VA) leads,
Federal Housing Administration (FHA) leads, reverse mortgage leads, as
well as leads that have a higher propensity to transact.
The company's two new hires, Chris Meerschaert and Jon Moises,
will join a mortgage team with experience from companies such as
LendingTree, GetSmart, Bankrate, and Low.com. Meerschaert spent 12
years at Quicken Loans in product marketing and business development.
Moises' experience spans six years at Quicken Loans focused on
customer acquisition and several years at Borders.com in online
marketing.
"Any company can generate leads but the quality of these leads is
often disappointing and cost prohibitive," said Murthy Nukala, founder
and chief executive officer of Adchemy. "We are the first company to
use technology in an extensive and scalable way to target, engage and
acquire customers for the mortgage industry. With our new
micro-targeted offerings and strong additions to our team, we continue
to deliver on our commitment of providing our mortgage customers with
products that let them act on relevant high quality leads rather than
sift through unqualified inquiries."
"We have used several companies to generate leads for us in the
mortgage space but none have been able to deliver the quality of leads
we have seen from Adchemy Actions," said George Woodrum, branch
manager at Windsor Capital. "Instead of screening through thousands of
useless leads, we now get the right leads that convert to funded loans
at the right price."
By leveraging Adchemy Actions, lending firms are able to reduce
the cost per funded loan while increasing the total number of
generated leads. The new offerings include:
-- Higher Intent to Transact: Signals to lenders that a consumer
has high interest in obtaining a loan by enabling consumers to
provide their social security number.
-- Home Purchase Leads: Enables lenders to target loans to
individuals who are purchasing a home and want to get a home
purchase mortgage.
In addition, Adchemy will add three new offerings to its mortgage
portfolio later this spring including:
-- FHA Leads: Provides lenders with the ability to offer
federally insured loans to qualified prospects.
-- VA Leads: Gives lenders the ability to tailor loans for
veterans.
-- Reverse Mortgage Leads: Enables lenders to develop loans for
seniors 62 and older who might want to liquidate equity from
their property over time.
Adchemy works with leading publishers such as MSN, Yahoo! and
Google to promote www.ratemarketplace.com and
www.helpmefindmortgages.com, two sites geared specifically toward the
mortgage industry to drive traffic and leads to Adchemy's customers.
In addition, Adchemy Actions deploys product merchandising extensively
for its mortgage customers. By applying proprietary algorithms and
science, Adchemy Actions manipulates numerous variables, including
placement, style, duration and content, to create the most targeted
advertising for customers. This scientific approach enables Adchemy
Actions to deliver a two to five times average return on investment.
Adchemy has been steadily growing since it was founded in 2004 and
is a leader in the online customer acquisition industry. The company
recently announced $19 million in new funding led by Mayfield Fund
with additional investment from existing investor August Capital. To
date the company has raised $27 million.
About Adchemy
Adchemy develops software that is revolutionizing the world of
online customer acquisition. The company's mission is to combine the
vast amount of data on the Web with its advanced scientific algorithms
to give marketers a powerful product suite designed to significantly
increase qualified users and reduce acquisition costs, turning
marketing into a revenue engine for companies. For more information,
visit www.adchemy.com.
Access Communications for Adchemy
Katie Pagliara, 917-522-3531 (Media)
kpagliara@accesspr.com
Copyright Business Wire 2008
