Southwest Airlines Adds Avis as New Preferred Partner to the Carrier's
Frequent Flyer Program
DALLAS, June 19 /PRNewswire-FirstCall/ -- Southwest Airlines announced
today that the carrier's award-winning frequent flyer program, Rapid Rewards,
has added Avis Rent A Car as a new Preferred Partner. The Avis alliance will
allow the Southwest Airlines' Rapid Rewards program to acquire new Members
from Avis and build additional brand loyalty with co-branded promotions.
Rapid Rewards Members will save up to 25 percent on Avis rentals and will earn
Rapid Rewards credit when renting from Avis.
To celebrate the kickoff, now through August 15, 2008, Members can receive
triple credit on a weekly rental of five or more days. To receive the bonus
credits, Members must visit southwest.com and include code K024700 in the
Corporate ID/Rate field. For more information, including terms and
conditions, visit http://www.southwest.com.
"We are excited about the tremendous opportunities that our new alliance
with Avis will bring to our Customers," said Ryan Green, Southwest Airlines'
Director of Customer Loyalty. "We are constantly looking at ways to improve
our Rapid Rewards program, and teaming up with Avis will bring more value and
benefits to the traveling experience."
"We're pleased to share the great benefits found at Avis Rent A Car with
Rapid Rewards Members as they move about the country," said Kaye Ceille,
Senior Vice President of Worldwide Travel and Partnership Sales for Avis
Budget Group, Inc., parent company of Avis. "We look forward to offering
their Members Avis' world-renowned 'We Try Harder' service and the convenience
of our industry-leading latest technology."
It is fast and easy to earn free travel through Rapid Rewards. Rapid
Rewards Members earn credits by flying or using the program's Preferred
Partners, like Avis. It takes just eight roundtrips to qualify for an Award,
but Members can accelerate their earnings by using the Southwest Airlines
Rapid Rewards Visa Signature Card, doing business with any of the airline's
other Preferred Partners, or by purchasing Southwest's Business Select fares
when flying. Plus, once it's earned, Southwest Airlines allows the Member to
transfer the Award to anyone. The Award is free but subject to the U.S.
government September 11th Security Fee of up to $10 roundtrip.
About Southwest Airlines
After 37 years of service, Southwest Airlines continues to differentiate
itself from other low fare carriers -- offering a reliable product with
exemplary Customer Service. Southwest Airlines is the most productive airline
in the sky and offers Customers a comfortable traveling experience. Southwest
recently updated its gate areas and improved its boarding procedure to make
flying Southwest convenient and simple. Southwest Airlines (NYSE: LUV), the
nation's largest carrier in terms of domestic passengers enplaned, currently
serves 64 cities in 32 states. Based in Dallas, Southwest currently operates
more than 3,400 flights a day and has more than 34,000 Employees systemwide.
About Avis
Avis Rent A Car System, LLC and its subsidiaries operate one of the
world's leading car rental brands, providing business and leisure customers
with a wide range of services at more than 2,100 locations in the United
States, Canada, Australia, New Zealand and the Latin American / Caribbean
region. Avis is one of the world's top brands for customer loyalty, as ranked
in the 2008 Brand Keys(R) Customer Loyalty Engagement Index. The company is a
wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). For more
information, visit http://www.avis.com.
http://www.southwest.com
SOURCE Southwest Airlines
Public Relations of Southwest Airlines, +1-214-792-4847
