LOS ANGELES--(Business Wire)--National Lampoon, Inc. (AMEX:NLN), the most widely recognized
brand in comedy, today announced that it has formed a partnership with
Capazoo.com, (www.capazoo.com) the newest and most unique social
networking and online entertainment Web site. The partnership is based
in part on Capazoo's ground-breaking business model empowering its
members and partners to generate real revenues based on their content
and site participation. In this deal, National Lampoon will provide
online video content and branded marketing opportunities across its
various entertainment properties to Capazoo. As part of the deal
National Lampoon has also acquired an equity stake in Capazoo. The
announcement was made today by Daniel S. Laikin, President and CEO,
National Lampoon.
National Lampoon will create branded entertainment opportunities
for Capazoo across its diverse entertainment platforms, providing
Capazoo unrivalled reach into the college market. National Lampoon's
entertainment platforms encompass traditional and non-traditional
media including the "National Lampoon Humor Network", National Lampoon
feature films, "National Lampoon Radio Network", "National Lampoon
College" in-dorm room cable network, as well as on and off campus
National Lampoon live events.
The first collaboration between the two companies is a
Capazoo-sponsored series of exclusive live stand-up comedy to be
released later this year on all National Lampoon media platforms.
National Lampoon's history and brand recognition in the key 18-24
year old demographic make it an ideal marketing partner for companies
looking to build awareness in this coveted audience.
All of National Lampoon's new Internet programming will be made
available on Capazoo through the National Lampoon channel at
http://www.capazoo.com/nationallampoon. Initial programming includes
National Lampoon's hugely popular webisodes, which have drawn praise
from top critics nationwide, as well as National Lampoon's SpinCycle
mashimations and the Fat Guy Nation series.
"We are excited to be working with Capazoo," said Laikin. "This
partnership illustrates the strength of the National Lampoon brand
today. We can provide partners with tremendously popular content as
well as unrivalled access to a key demographic through our varied
entertainment platforms. The unique membership-driven economy model of
Capazoo represents a major step forward in social networking that will
benefit not only National Lampoon, but our entire audience both on and
off the Web."
Grant Carter, Capazoo.com President said: "As we move to change
the face and structure of social networking and online entertainment,
the strength and worldwide recognition of the National Lampoon brand
and their unparalleled reach to a key demographic make this an ideal
marriage on many levels. We are proud to welcome National Lampoon as
our partner in this endeavor."
About National Lampoon
National Lampoon, Inc. (AMEX:NLN) has been a dominant force in the
US comedy world for almost 40 years, and is currently active in a
broad array of media and entertainment segments. These include feature
films, television programming, online and interactive entertainment,
home video, audio, and book publishing. The Company also owns
interests in all major National Lampoon properties, including National
Lampoon's Animal House, the National Lampoon Vacation series and
National Lampoon's Van Wilder. National Lampoon reaches nearly one in
four of all 18 to 24 year old college students in America today. The
Company has three core operating divisions: National Lampoon Films,
which includes production along with theatrical and video distribution
of feature films; College Marketing Division; and National Lampoon
Networks, providing humor content through a number of platforms. These
include its National Lampoon College TV network, the National Lampoon
Humor Network - the most trafficked humor sites on the web, Toga
TV.com - the company's broadband channel, and the new National Lampoon
Video Network, which includes channels on YouTube, AOL, Yahoo, Joost,
and a number of digital video platforms across the Internet. These are
all anchored by the award winning comedy website
www.nationallampoon.com
About Capazoo.com
Capazoo.com is a new and unique Social Network and Entertainment
site that combines the industry's most popular elements. The site
blends videos, photos, music and blogging with a wide range of
entertainment, celebrities, personal services and the ability to meet
and connect with friends in a single destination. Capazoo.com is the
first online Community with its own Member-driven economy, empowering
Members to gain both personal recognition and to generate real money
through their participation in site features. Using Zoops - Capazoo
points that can be converted to real cash - Members can Tip and get
Tipped for their content. Members also earn money by referring friends
who join Capazoo, and by sharing in Capazoo's advertising revenue and
corporate profits. Simply put, Capazoo Members earn real rewards from
their virtual creations at www.capazoo.com
For National Lampoon:
PR :
Ali Duncan/Dawn Miller
310-300-0950 x 223/231
aduncan@LCOonline.com / dmiller@LCOonline.com
or
IR:
Howard Gostfrand/David Sasso, 305-918-7000
info@amcapventures.com
310-300-0950 x 231 / 223
or
For Capazoo.com:
Corporate and Investor Info:
Grant Carter, President
404-944-3911
grantcarter@capazooworld.com
or
General Media:
Matthew Ross
matthewross@capazooworld.com
514-350-8888 x 304
514-531-4041
Copyright Business Wire 2007
