North Atlantic Capital Invests in Invoke's Future Success
WALTHAM, Mass.--(Business Wire)--
Invoke Solutions, the premier provider of real-time online and
mobile research technology and services, today announced that it
received $7 million in funding led by Portland, ME based North
Atlantic Capital and its existing investors Bain Capital and BEV
Capital.
The financing comes as Invoke launches its Engage Family of
Research Solutions, enabling them to deliver a broader array of
quali-quant online and mobile research services to the market research
industry. Invoke will use this funding to continue developing its
unique enterprise feedback management platform and increase its
delivery capabilities across all parts of the company as they expand
their customer relationships on a global basis.
"This is an exciting time at Invoke as our new Engage Family of
Solutions is being quickly embraced by our partners and customers,
both in the US and in Europe" says Ben Cesare, Invoke's President and
CEO. "Our expanded delivery and support structure is making an impact
and our development teams in Israel are producing great new offerings
that will continue to drive our business forward as part of expanding
our enterprise feedback management platform. This funding from North
Atlantic Capital and our existing investors enables us to keep growing
across the entire organization in order to scale the business in 2008
and beyond."
Invoke partners with many of the most innovative research
organizations in the world including Millward Brown, Greenfield
Online, C&R Research, and Harris Interactive to deliver a better
participant experience and fast, usable insights for their clients.
The company also directly serves a wide array of Fortune 1000 clients
including Microsoft, Washington Mutual, Conagra, Dell, and Nestle to
conduct better, faster, brand, communications, and product research in
the US and Europe.
"We are excited to invest in Invoke Solutions because they possess
the type of thinking and products that will make an impact in the
market going forward as shown by the early success of their new
product launches and recent awards" says David Coit, Managing Director
of North Atlantic Capital. "From the management team and current
investors to the R & D and delivery teams, Invoke has demonstrated
that they understand the market, have an executable plan to grow, and
the pieces in place that will drive success. We're excited to be a
part of Invoke's future success."
The company's existing investors include Bain Capital Ventures,
BEV Capital, and the BRM Group.
About North Atlantic Capital
Portland, Maine based North Atlantic Capital is an expansion stage
venture capital firm investing primarily in tech-enabled business
service, information technology and communications companies.
Established in 1986, North Atlantic manages a pool of capital in
excess of $200 million, and is currently investing its fourth fund,
raised in 2006. In addition to growth capital and board level
guidance, North Atlantic offers its portfolio companies free research
and M&A services along with annual executive education programs at
leading business schools. Other investments in the current fund
include Tangoe, Inc., Servigistics, Inc. and Synacor, Inc. To learn
more about North Atlantic's investment criteria and approach to value
creation, please visit www.northatlanticcapital.com.
About Invoke Solutions
Invoke Solutions is the leading innovator of real-time researching
technologies that help businesses gain instant insight into the
opinions, views, and dynamics of their customers, employees, and other
constituents. Unlike traditional, costly, and decades old research
methodologies, Invoke's Engage Family of mobile and online research
solutions have been developed specifically to provide a more engaging
experience for participants and give businesses faster, more useful
results. Learn more at www.invoke.com.
Invoke Solutions
Josh Mendelsohn, 781-810-2710
Director of Marketing
Josh.Mendelsohn@invoke.com
Copyright Business Wire 2008
