NEW YORK, May 19 /PRNewswire/ -- The Internet Content Syndication Council
(ICSC) issued a white paper entitled "Content Creation and Distribution in an
Expanding Internet Universe" last week at the headquarters of the AAAA
(American Association of Advertising Agencies). It was presented during the
joint meeting of the AAAA's Digital Marketing Committee and Search Engine
Marketing Committee.
The 12-page study details the benefits of Internet Content Syndication to
the four main constituents of the media industry: content creators,
publishers, advertisers and users. The paper defines "Internet Content
Syndication" as "The controlled placement of the same content on multiple
partnering Internet destinations." One the of paper's main conclusions is
that Internet Content Syndication offers a powerful solution to online
audience fragmentation, a daunting problem facing online advertisers today.
The white paper was prepared by a working committee selected by the ICSC
Board of Advisors and distributed to its membership for comment. The
organization is comprised of market leaders in the rapidly expanding areas of
Internet content creation, distribution, licensing, measurement and
advertising sales.
Andrew Susman, chairman and founding member of the ICSC and CEO of Studio
One Networks said, "The purpose of the 'White Paper' is to present in a clear
and concise way the principles of Internet Content Syndication and the
opportunities it offers those involved in today's burgeoning online
marketplace. Our heartfelt thanks to the council members for their valuable
contributions."
About the ICSC
Founded in October 2007, the Internet Content Syndication Council (ICSC)
is a central source of information for companies that are actively engaged in
or seeking to explore Internet Content Syndication. On behalf of its members,
the ICSC promotes the growth of the Internet Content Syndication industry by
improving understanding of what Internet Content Syndication is and how it
acts as a means of revenue generation for digital publishers, a mode of
marketing for advertisers, and a system of quality content provision to
consumers and networks alike. ICSC members include representatives from
leading advertising, technology and media organizations. For further
information on the ICSC, please visit http://internetsyndication.org.
About the AAAA
The American Association of Advertising Agencies is the national trade
association of the advertising agency business. The 1,196-member agency
offices it serves in the United States employ 65,000 people, offer a wide
range of marketing communications services, and place 80 percent of all
national advertising. The management-oriented association helps its members
build their businesses and acts as the industry's spokesman with government,
media and the public sector. For more information visit its Web site at
www.aaaa.org.
SOURCE The Internet Content Syndication Council
Michael Blumberg of the Internet Content Syndication Council, +1-212-966-7070,
michael.blumberg@internetsyndication.org; or Alan Baker, +1-212-213-2332 x
209
