GLENDALE, Calif., Oct. 6 /PRNewswire/ -- Sony Electronics is opening a new
Sony Style store, located at The Americana at Brand in Glendale, Calif., and
offering a first look at the new Sony Reader Digital Book. The new model,
PRS-700, incorporates an interactive touch screen display for the most
intuitive digital reading to date.
"The new Reader Digital Book allows consumers to carry the reading
material they want in a convenient format that fits into their on-the-go
lives," said Steve Haber, president of Sony's Digital Reading Business
Division.
The Sony Style stores will be the first place where consumers can test
drive, as well as pre-order, the new Reader beginning next week.
"Giving consumers the opportunity to get a hands-on demonstration of the
latest Sony technologies is what the Sony Style stores are all about," said
Dennis Syracuse, Sony's senior vice president of retail. "The stores offer
shoppers an educational experience where they can become comfortable with our
products and really understand how they add value to their lives."
The Sony Style store provides a place to learn about emerging
technologies, such as the Reader or Blu-ray disc -- the next generation format
for high-definition video. At the stores, shoppers can see demonstrations of
products, get comfortable with their functionality, or attend an educational
seminar led by an in-store expert.
With a concierge located at the entrance of each store, personal in-home
delivery services and custom installation support, Sony Style retail stores
are designed to provide shoppers with the highest level of personalized
service.
Additionally, Backstage Services are available in-store and are provided
by Backstage Service Agents. The service includes new VAIO PC Set-up, PC trade
in, software installations, memory upgrades, post-sales PC service and repair
facilitation for VAIO PCs and select consumer electronics products. Backstage
Agents are a technical resource for customers to get their computer questions
answered throughout the entire ownership lifecycle of a new VAIO PC from set-
up all the way to trade in for a new PC.
The PRS-700 will be available for purchase at Sony Style stores,
sonystyle.com and through authorized retailers next month for about $400.
Information about Sony Style stores can be found at
http://www.sonystyle.com/retail.
SOURCE Sony Electronics
Ana Reyes of Sony Electronics, +1-858-942-2793, ana.reyes@am.sony.com; or
Price Arnett of Nuffer, Smith, Tucker, +1-619-296-0605, ext. 234,
pa@nstpr.com, for Sony Electronics
