TORONTO--(Business Wire)--
Yogen Fruz, a frozen yogurt chain with 1,100 stores in over 20
countries, announced today that it has signed new partner and master
franchisee Toyoda Sangyo Co. Ltd. to more than quintuple its store
locations in Japan.
The agreement calls for the development of 60 Yogen Fruz outlets
throughout Japan over the next five years, adding to the 15 stores
already operating in that country and managed by Toyoda Sangyo under
the Yogen Fruz banner.
Toyoda Sangyo has been involved in the foodservice industry as a
franchisee and purchaser of various independent restaurants since
2000, when it diversified into foodservice after many years as a
manufacturer of textile machines. The company is based in Aichi,
Japan, and has developed or acquired 44 restaurant locations to date.
"Our franchising operations in Pacific Rim nations such as
Singapore, Indonesia and Thailand have been consistently successful in
terms of profitability and growth over the past decade. Japan is the
largest and most affluent market in the region, so it presents a major
business opportunity for us," said Aaron Serruya, President of Yogen
Fruz. "Toyoda Sangyo has a strong foodservice track record, and we are
confident that they will help us successfully grow Yogen Fruz
throughout Japan."
About Yogen Fruz
Yogen Fruz is a world leader in the frozen dessert category, with
1,100 locations operating in over 20 countries. Yogen Fruz pioneered
the frozen yogurt category in Canada when it opened its first store in
1986. It remains a category leader with its broad menu, unique
blending system, added probiotic cultures, distinctive store design
and more than two decades of global operation. For more information,
visit www.yogenfruz.com.
S&S Public Relations, Inc.
Jill Schmidt
847/415-9311
jills@sspr.com
Copyright Business Wire 2008
