SIIA and V.i. Labs to Host Webcast on Software Piracy Strategies: Targeting
Unlicensed Customers and Lost Revenue
Must-know strategies for recovering revenue from corporate pirates will be
discussed - July 29, 2 pm ET (webcast registration link noted below)
WASHINGTON, July 11 /PRNewswire-USNewswire/ -- While corporations around the
globe are using pirated and other illegal software to build their businesses
and products, your corporation can learn what it takes to fight this battle
and win.
If you think that software pirates live in dorm rooms or their parents'
basements, you'll be surprised to learn that the average infringing
organization has annual sales of $17 million.
How do legitimate firms handle such odds? This premier webcast, scheduled for
July 29 at 2pm ET and hosted by V.i. Labs and the Software & Information
Industry Association, will delve into the "behind the scenes" world of
software piracy to reveal how corporations are using unlicensed software. It
also provides an overview of strategies, best practices, and specific
recommendations on how to identify these companies and convert them into
paying customers -- including how the piracy channel itself can be leveraged
with technology solutions to generate leads.
Attend this webcast and you will learn:
-- How to determine if piracy is a problem for your company
-- How to choose the best anti-piracy strategy for your company -- prevention
vs. lead generation
-- How to recover licensing revenue from corporate pirates
-- What the typical infringing business looks like, why they are using pirated
software, and how it gets there
Who Should Attend:
Vice Presidents and senior management in:
-- Development and Engineering
-- Product Management
-- License Enforcement/Compliance
-- Legal Divisions
-- Sales and Marketing
Special Offer:
All attendees receive a free white paper entitled, "Anti-Piracy Strategies:
Criteria for Choosing a Preventative or Lead Generation Approach to Piracy."
Webcast Registration Link for Webcast -- Tuesday, July 29, 2pm ET -- Please
register now!
http://w.on24.com/r.htm?e=113646&s=1&k=15B8AD8F3713776F0F7D5B2851BB9765&partnerref=siia
About the Presenters:
Keith Kupferschmid, SVP, Intellectual Property Policy & Enforcement, Software
& Information Industry Association (SIIA)
Mr. Kupferschmid is responsible for working directly with SIIA's Intellectual
Property Committee to establish SIIA positions and moving the SIIA agenda on
issues relating to intellectual property. He also supervises the Association's
Anti-Piracy programs. Prior to joining SIIA, Mr. Kupferschmid was an attorney
with the law firm of Finnegan, Henderson, Farabow, Garrett & Dunner where he
advised clients on all matters relating to copyright and copyright-related
protection, including client counseling, opinion drafting, license
negotiations, and litigation. In addition, Mr. Kupferschmid was an
intellectual property attorney at the U.S. Patent and Trademark Office (PTO),
where he was responsible for international and legislative patent and
copyright issues. During his time at the PTO, Mr. Kupferschmid worked
extensively on bilateral and multilateral intellectual property issues, was
responsible for formulating and advocating the Administration's policy
relating to intellectual property and the Internet and represented the U.S.
Government as a lead negotiator at the Diplomatic Conference on Certain
Copyright and Neighboring Rights Questions that adopted the WIPO Copyright and
Performances and Phonogram Treaties in December 1996.
Victor DeMarines, VP, Products, V.i. Labs
Mr. DeMarines brings extensive security product management, and marketing
experience to V.i. Labs, where he is responsible for product strategy and
direction. He is a frequent speaker and author on topics including piracy,
reverse engineering and the protection of intellectual property. He has held
senior product management positions at RSA Security, Authentica (now EMC),
AXENT Technologies (now Symantec) and Progress Software.
About V.i. Laboratories (V.i. Labs)
V.i. Labs provides software protection solutions that protect against the
misappropriation and theft of intellectual property resident in software
applications. Through V.i. Labs' patented technology, software vendors,
embedded system providers, enterprise organizations and government agencies
are able to easily secure their software against the threat of piracy,
tampering and theft, independent of where the applications are distributed.
V.i Labs is privately held and is headquartered in Waltham, Mass. For more
information, please visit http://www.vilabs.com.
About SIIA
The Software & Information Industry Association (SIIA) is the principal trade
association for the software and digital content industry. SIIA provides
global services in government relations, business development, corporate
education and intellectual property protection to more than 550 leading
software and information companies. For further information, visit:
http://www.siia.net.
SOURCE Software & Information Industry Association
Eileen Bramlet of the Software & Information Industry Association,
+1-202-789-4469, ebramlet@siia.net; or Brian Kaminski,
briankaminski@rationalpr.com, for the Software & Information Industry
Association
