Media Mayhem Corporation and Artist Nassiri Celebrate Love Sees No Color Campaign Success
Exceeds Industry Expectations
LOS ANGELES--(Business Wire)--
Media Mayhem Corporation announces Thursday the stunning results
of their mutual global campaign with musician/artist/philanthropist
Fred Nassiri and The BallPark Advertising Agency that celebrates the
vision of peace, love, and healing through the use of his music as
well as his breathtaking art and cinematography that is captured in
the documentary "Love Sees No Color" which is set to be released in
2009.
On September 16th the campaign saw Media Mayhem's entire network
of web sites involved, where each site in every genre, city, and
vertical recognized the day by users text messaging, blogging, and
using viral elements to pass the message forward to a component that
gave visitors the opportunity to send their messages to the world.
The messages triggered audio and video ads and passed their
messages to another one of the MMC sites. Visitors then colored the
network from black and white then back to color as the messages were
passed around the world.
"This campaign was really something special that brought in
numbers that not only blew our expectations away but spread the
message of love and peace by shattering the broken mirror of racism
once and for all," says Media Mayhem V.P. of Business Development and
brainchild behind the campaign Jamie Ashe.
"Nassiri had an unbelievable amount of exposure both online and
offline through multiple resources including a broad billboard spread,
national television ads which appeared on CNN, digital roll-outs, and
a fantastic media blitz of interviews including an extensive one which
took place on the Tim Conway Jr. radio show in Los Angeles as well as
press coverage in hundreds of newspapers and newswires," says Digital
Director of Online Marketing Erik Penn of The BallPark Advertising
Agency, who was crucial in management and planning out strategy for
the campaign.
Love Sees No Color exceeded over 6,000 podcast downloads within
the time frame of Nassiri's broadcast interview with Tim Conway Jr.,
over 150,000 ringtones were downloaded during the month long online
push, and over a whopping 25 million ad impressions were served across
the net.
"CBS Radio was eager to be part of this campaign from the start
and its rewards were overwhelming for everyone involved," says CBS
Radio's Director of Digital Sales, Eric DeRise. "The relationship that
we have developed with Media Mayhem has been one of the most enjoyable
that we have had in quite some time and were glad to be onboard with a
campaign that continues to literally touch the hearts and minds of
millions of listeners...we look forward to doing more with MMC in the
future."
Love Sees No Color is available on CD in an instrumental,
classical, and original vocal recording through a variety of online
retailers as well as nassirimusic.com.
About Media Mayhem
Media Mayhem's slogan of "Fusing Experience, Strategy, Technology
and Drive" describes a full-service advertising representation firm.
Services include online and offline marketing, and event sponsorships.
The company specializes in building lifestyle-based advertising
solutions for clients and engaging consumer audiences through branded
film, music, art, fashion, sports, technology, entertainment and
lifestyle experiences, across niche vertical markets.
Media Mayhem (mediamayhem.com) is a firm that goes far beyond a
typical online advertising network. All publishers are represented on
an exclusive, site-specific basis allowing advertising clients to
customize their advertising and media buys. Clients pick and choose
individual web sites to meet their campaign's target demographic. MMC
engages trade and consumer media by leveraging access and
relationships to position clients directly with the key elements that
drive popular culture and create new markets of opportunity.
About Nassiri
Fred Nassiri (nassiri.com) is an international songwriter,
recording artist and philanthropist, and is dedicated to spreading a
message of peace, love and healing through music. His songs are an
eclectic mix of melodies, which transcend all ages, genders and
religions to bring love, peace, hope and unity to the world
About The BallPark Advertising Agency
The Ballpark is a full service advertising agency with a team
concept and a collaborative approach to working with clients. Based on
our belief in the inherent power of a well functioning team, we work
closely with our clients in an atmosphere that promotes the positive
exchange of ideas. This spirit of cooperation not only sets us apart
in the day to day of doing business, it results in effective and
strategic marketing solutions.
Media Mayhem Corporation
Douglas Maher, 310-402-6324
PR@Mediamayhemcorp.com
Copyright Business Wire 2008
