Founder, Rick Frishman Stays on as Senior Counsel
NEW YORK, Jan. 23 /PRNewswire/ -- David Hahn, Senior Vice President,
Planned Television Arts (PTA) a division of Ruder Finn, Inc., has been
appointed Managing Director of the division and promoted to Executive Vice
President. He replaces Rick Frishman, who will remain Senior Counsel to the
operation.
Hahn will be responsible for new business, financial management and
overall operations. He has been with PTA since 1986 heading up its
award-winning business book division while serving as Frishman's second in
command. Hahn will now oversee PTA's broadcast media outreach, satellite TV
and drive time radio tours for corporate clients as well as public relations
programs involving celebrity tie-ins and product placement.
PTA is also the largest book publicity agency in the country. Hahn will
be expanding its offerings with an Internet marketing division called PTA
Interactive along with new offices starting up in Chicago and San Francisco.
PTA's client list includes major book publishers, individual authors and
others seeking specialized broadcast media support. Hahn will report to
Richard Funess, president, Ruder Finn/Americas.
Funess states that a priority for Hahn and PTA is to take advantage of
evolving opportunities to incorporate Web 2.0 solutions to enhance audience
reach and extend clients' publicity online in addition to traditional media
placements.
Acknowledging Frishman's many contributions to Ruder Finn and the Public
Relations industry, Funess adds, "Rick is considered by many as one of the
pioneers specializing in TV/Satellite and Radio Drive-Time interviews and
media placements over the past two and a half decades. He shared his overall
marketing techniques with others, publishing a number of books for writers
looking to get exposure in the media. His latest book, 'Author 101-Bestselling
Book Publicity' was published by Adams Media. He will remain with us, as
Senior Counsel, continuing to enhance the group's offerings and assist David
Hahn in growing the division."
Frishman says, "I'm looking forward to this next phase of my career which
I've been planning for several years now. I'll be focusing on speaking,
writing and exploring new partnerships on PTA's behalf. For example, we'll be
working closely with Morgan James, one of the fastest growing publishers in
the country. I have several books about to be published and will continue to
speak to author groups, publishers and businesses about the latest
opportunities for publicity exposure in today's changing media landscape."
About Ruder Finn, Inc.
Ruder Finn is a leading independent communications, counseling and
services Agency with almost 60 years experience. The Ruder Finn Group
maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco,
Washington D.C., London, Paris, and Jerusalem. Asia Pacific offices include
Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency also
works with leading independent affiliates in major markets throughout the
U.S., Europe and Latin America. Ruder Finn had been named the #1 Ranking
Large Agency for Overall Performance and Client Support by leading PR trade
newsletter The Holmes Report and serves the global and local communications
needs of more than 250 corporations and nonprofit organizations. For
additional information, visit www.ruderfinn.com.
Contact:
Emmanuel Tchividjian
Senior Vice President
212-583-2782
tchividjiane@ruderfinn.com
SOURCE Ruder Finn, Inc.
Emmanuel Tchividjian, Senior Vice President of Ruder Finn, Inc.,
+1-212-583-2782, tchividjiane@ruderfinn.com
