LOS ANGELES, March 3 /PRNewswire/ -- Taking the trend of hands-on athlete
marketing to new heights, a mixed-media ad and strategy house has worked
directly with Kobe Bryant to develop a multi-spot campaign for the launch of
Bryant's new signature Nike shoe, the Zoom Kobe III.
Zambezi Ink, of Venice, CA created, directed and produced the five-spot
Genius campaign. One spot per week is premiering exclusively at Bryant's
official site, http://www.KB24.com, followed by a broader on and offline
rollout.
In close collaboration with Bryant, Zambezi Ink's Creative Directors Brian
Ford and Ian Noe developed the Genius concept. Dressed as Leonardo Da Vinci,
Amadeus Mozart, George Washington Carver and Albert Einstein, Bryant proves
that these sneakers are genius, with some help from a precocious youngster.
"We wanted a way to talk directly about the shoe while showing Kobe as
you've never seen him," said Ford, creative director and co-founder. "So he
embodies geniuses of the past to reflect the genius of the Zoom Kobe III.
Plus, seeing Einstein and the rest of them totally ball out is funny to me."
The Genius campaign isn't the first collaboration between Bryant and
Zambezi Ink. The agency created and maintains http://www.KB24.com, which
launched in October 2006. It averages 40,000 unique visits a day, and has
received 10.8 million unique visitors since its launch. The site is a robust
and intuitively-designed athlete site where visitors can see daily content
updates, fresh video content, read Bryant's blog, chat with each other, shop
the store, sign up for Bryant's camps, and more.
The Nike Zoom Kobe III is currently available for sale on
http://www.KB24.com. Two new color ways will be released late March and early
May.
About Zambezi Ink
Zambezi Ink is a full-service advertising, design, brand strategy and
production company in Venice, CA. Clients include http://www.KB24.com, The Los
Angeles Lakers, Comcast, The Portland Trail Blazers, Upshot Energy Drink and
Teva. For more information about Zambezi Ink, contact 310.450.6800 or visit
http://www.zambeziink.com.
Contact Information:
Zambezi Ink
Chris Raih
310-450-6800
chris@zambeziink.com
SOURCE Zambezi Ink
Chris Raih of Zambezi Ink, +1-310-450-6800, chris@zambeziink.com
