LAS VEGAS--(Business Wire)--
BOOMj, Inc. (OTCBB: BOMJ, www.boomj.com), a Web-based niche social
network and ecommerce site serving more than 78 million Baby Boomers
and adults over the age of 35, today announced an agreement with
National Lampoon (AMEX: NLN, www.nationallampoon.com), the most
recognized brand in comedy to create a co-branded eCommerce platform.
National Lampoon will make the store available across the many
National Lampoon online platforms, reaching over six million visitors
each month. The agreement will also include making National Lampoon
DVDs, books, and merchandise available across the BOOMj eCommerce
platforms.
The new eCommerce store will be live at nationallampoon.com along
with the many other National Lampoon owned sites, offering millions of
products across a multitude of categories, including computers, books,
dvds, music, electronics, housewares, wellness products and more.
"National Lampoon is an iconic brand and this partnership will
allow both brands to capitalize on the growing online marketplace and
introduce the unique BOOMj social shopping platform to the National
Lampoon's audience," said Wendy Borow Johnson, president of BOOMj Inc.
"In addition, BOOMj's ecommerce store will feature and carry a
complete selection of National Lampoon products and memorabilia for
our members and customers."
"National Lampoon is actively looking for ways to provide new and
unique offerings to our ever-growing fan-base, and BOOMj's eCommerce
Store allows us to offer products that appeal to our users right on
the site," said Daniel Laikin, CEO of National Lampoon. "BOOMj has
built an unparalleled eCommerce offering and their audience has proven
to be fans of National Lampoon feature films and books, making them a
natural choice for a partnership of this type. This is our first step
into the eCommerce space, with more to follow soon."
BOOMj offers Internet users over the age of 35 focused content and
breaking news in health, finance, politics, technology, entertainment
and lifestyle integrated with social networking tools and e-commerce.
BOOMj membership is free and active members are provided with reward
points redeemable as cash in the www.Boomj.com store. BOOMj's
leadership team has experience in media, retailing and e-commerce and
is at the forefront of establishing the premier destination for Baby
Boomers and Generation Jones.
About BOOMj, Inc. (TM)
BOOMj, Inc.(TM) (OTCBB: BOMJ) is a leading Web-based niche social
network and e-commerce site serving Baby Boomers and Generation Jones.
BOOMj integrates content, social networking e-commerce and advertising
in health, finance, politics, technology, entertainment, travel and
lifestyle. For more information regarding the company, please visit
http://www.boomj.com.
About National Lampoon
National Lampoon, Inc. (AMEX: NLN) has been a dominant force in
the US comedy world for almost 40 years, and is currently active in a
broad array of media and entertainment segments. These include feature
films, television programming, online and interactive entertainment,
home video, audio, and book publishing. The Company also owns
interests in all major National Lampoon properties, including National
Lampoon's Animal House, the National Lampoon Vacation series and
National Lampoon's Van Wilder. National Lampoon reaches nearly one in
four of all 18 to 24 year old college students in America today. The
Company has three core operating divisions: National Lampoon Films,
which includes production along with theatrical and video distribution
of feature films; College Marketing Division; and National Lampoon
Networks, providing humor content through a number of platforms. These
include its National Lampoon College TV network, the National Lampoon
Humor Network - the most trafficked humor sites on the web, Toga
TV.com - the company's broadband channel, the Drunk University
Network, and the National Lampoon Video Network, which includes
channels on YouTube, Yahoo, Joost, and a number of digital video
platforms across the Internet. These are all anchored by the award
winning comedy website www.nationallampoon.com.
Safe Harbor Statement:
This news release includes forward-looking statements intended to
qualify for the safe harbor from liability established by the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements generally can be identified by phrases that say BOOMj or
its management "believes," "expects," "anticipates," "foresees,"
"forecasts," "estimates" or other words or phrases of similar import.
Similarly, statements in this release that describe the Company's
business strategy, outlook, objectives, plans, intentions or goals
also are forward-looking statements. All forward-looking statements
are inherently speculative, and are subject to risks and uncertainties
that could cause actual results to differ materially from those
anticipated in forward-looking statements. These risks and
uncertainties include those set forth from time to time in our filings
with the Securities and Exchange Commission. We are under no
obligation, and do not undertake any duty, to update these
forward-looking statements at any time.
Media Inquiries:
Allison & Partners
Cheryl Wortzel, 646-428-0614
Cheryl@allisonpr.com
or
Investor Inquiries:
BOOMj.com
Mark Noffke, 702-481-1990
mark@boomj.com
Copyright Business Wire 2008
