NEW YORK, April 3, 2008 /PRNewswire/ -- The Internet Content Syndication
Council (ICSC) announced today that it has grown from seven to 32 members
since its inception in October 2007. Andrew Susman, president of Studio One
Networks and founding chairman of the Council, announced that Procter &
Gamble,
NBC Universal's iVillage, Google, AT&T, Brightcove, NATPE, HealthDay, and The
Associated Press recently joined the organization. They augment a membership
roster that also includes advisory board members Carat, CBS Television
Stations Digital Media Group, About.com, Pheedo, Mochila and Studio One
Networks. (For a full list of organizations involved with the ICSC, please
visit http://www.internetsyndication.org/membership.html)
Internet Content Syndication, which involves the selective placement of
content on multiple Internet destinations, is increasingly seen as an
important solution to the problem of audience fragmentation in a rapidly
expanding Internet environment. The ICSC was formed to help guide the
development of this industry and to increase understanding of its benefits to
various user groups. To that end, Mr. Susman noted that a white paper will be
released this quarter which establishes agreed-upon definitions of key
industry terms and demonstrates how it serves the advertising, media and
consumer communities.
In addition, the ICSC has formed four work group committees to help guide
industry development in several critical areas. According to Susman, "Our ICSC
work groups involve key executives from the leading companies involved in
content syndication. We welcome all parties to the dialogue." The work groups
include: -- Advertising Work Group Chair - Bill Flitter, Pheedo
-- Licensing Work Group Chair - Dan McKillen, HealthDay
-- Measurement Work Group Chair - Rick Klau, Google
-- Video Work Group Chair - George Conlow, Brightcove
About the Internet Content Syndication Council
Founded in October 2007, the Internet Content Syndication Council (ICSC)
is a central source of information for companies that are actively engaged in
Internet Content Syndication. On behalf of its members, the ICSC promotes the
growth of the Internet Content Syndication industry by improving understanding
of what Internet Content Syndication is and how it acts as a means of revenue
generation for digital publishers, as a mode of marketing for advertisers and
as a system of quality content provision to consumers and networks alike.
ICSC members include over 30 representatives from leading advertising,
technology and media organizations. For further information on the ICSC,
please visit http://internetsyndication.org .
For further information, please contact:
Michael Blumberg - Tel. 212.213.2332 x 206
E-mail: michael.blumberg@internetsyndication.org
Alan Baker - Tel. 212.213.2332 x 209
SOURCE Internet Content Syndication Council
Michael Blumberg of Internet Content Syndication Council, +1-212-213-2332 Ext.
206, michael.blumberg@internetsyndication.org, or Alan Baker, +1-212-213-2332
Ext. 209, for Internet Content Syndication Council
