- Club Members Find Partners to Help Achieve Fitness Goals During Season 5 of
NBC's Smash Hit Show -
SAN RAMON, Calif., Jan. 8 /PRNewswire/ -- 24 Hour Fitness members across
America have matched up with friends, loved ones and new acquaintances to shed
the pounds during NBC's The Biggest Loser Season 5, which airs Tuesdays at
8 p.m. Eastern/Pacific. This year's television program brings couples
together to compete for The Biggest Loser title and a grand prize of $250,000.
To celebrate this theme, 24 Hour Fitness will encourage members to work out in
pairs by offering a special Biggest Loser Couples Training promotion during
the month of February.
"24 Hour Fitness is proud to continue its relationship with The Biggest
Loser for the fifth consecutive season," said Tony Wells, senior vice
president of brand marketing for 24 Hour Fitness. "Training in pairs is a
great way to get in shape fast and stay motivated and 24 Hour Fitness is
committed to helping members change their lives in 2008."
Following up on the success of The Biggest Loser Six-Week Weight Loss
Program and tying into the couples theme for the fifth season, 24 Hour Fitness
will launch The Biggest Loser Couples Training Program. The program will offer
members the opportunity to work out with a friend or loved one for a special
promotional rate while offering the same great benefits of a personalized
session. The bodybugg(R) calorie management system, as seen on The Biggest
Loser Season 4, will also continue to play a vital role in helping club
members stay on track to reach their fitness goals.
"24 Hour Fitness is a crucial partner for The Biggest Loser and we are
excited to have them support this year's program," said Mark Koops, executive
producer for The Biggest Loser. "We're thrilled to show our audience how they
can succeed in weight loss by partnering with friends and loved ones and by
using 24 Hour Fitness' tools and expertise."
For the fifth season in a row, 24 Hour Fitness is providing The Biggest
Loser with a state-of-the-art onsite gym at the ranch where contestants live
while competing on the program. 24 Hour Fitness has outfitted the gym with
cutting-edge fitness equipment, mats, stability balls, and conditioning bands.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader
in the health and fitness industry, serves more than 3 million members in more
than 400 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour
Fitness pioneered the concept of making fitness accessible, affordable and a
way of life for everyone. Supporting the communities it serves, 24 Hour
Fitness sponsors the 2008 U.S. Olympic Teams and the Magic Johnson, Andre
Agassi, Shaquille O'Neal and Lance Armstrong foundations. Please call
1-800-224-0240 or visit http://www.24HourFitness.com for more information and
to find the location nearest you.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser offers
severely overweight participants the opportunity to undergo a radical physical
makeover without any kind of surgery. Alison Sweeney (Days of Our Lives) is
back to host the fifth season of the series, which challenges and encourages
overweight couples to shed pounds in a safe and recommended manner through
comprehensive diet and exercise as they compete for a grand prize of $250,000.
The Biggest Loser provides the 20 strong-willed, yet hopeful, contestants with
challenges, temptations, weigh-ins and eliminations until the final contestant
remains to claim the title of "the biggest loser." Each team works out under
the supervision of professional trainers Jillian Michaels and Bob Harper.
SOURCE 24 Hour Fitness
Wendy Yellin of 24 Hour Fitness, +1-925-543-3184; or Mollie Bridgeman of
Edelman, +1-415-486-3213, for 24 Hour Fitness
