GroupM and Consilient form Alliance to Expand Mobile Email Advertising in Asia
Pacific
SINGAPORE and ST. JOHN'S, NL, April 9 /PRNewswire/ - Consilient, the
mobile software developer and GSMA top Mobile Innovation winner for 2007,
today announced a business alliance with GroupM, the leading global media
investment management operation. The alliance will see both companies
collaborating to grow the mobile advertising market with a particular focus on
advertising in push email. GroupM is the parent company to WPP media agencies
including MAXUS, MediaCom, Mediaedge:cia and MindShare.
Emmanuel Allix, GroupM Asia Pacific Technology Development Director said,
"Mobile advertising is a powerful medium that when properly harnessed, can
completely revolutionize the advertising industry. As mobile becomes a
strategic direction for our company, GroupM continues to forge
mutually-beneficial alliances with leading, innovative companies like
Consilient. We believe that Consilient's consumer mobile email technology has
unlimited potential for targeted reach on mobile phones and we plan to move
aggressively in this direction," Allix added.
The alliance will enable both companies to cross promote their services
and offerings to clients, end-users and mobile operators throughout Asia
Pacific. GroupM will promote Consilient's Push(TM) email advertising service
as an advertising channel to their agencies in the region. Consilient will
provide support and preferred access for GroupM's clients within their Push
advertising service which is commercially available through leading mobile
operators in Asia Pacific.
Consilient's popular mobile email service, Push(TM), allows mobile
operators to run a completely free advertising-funded consumer mobile email
service. Both the service subscription fee and GPRS data charges are paid by
advertisers, enabling consumers to access mobile email for free.
Consilient's mobile advertising server, AdSpotz(TM) delivers targeted
advertising in push email services in addition to other popular platforms such
as the mobile internet. SingTel in Singapore, AIS in Thailand, Telkomsel in
Indonesia, Maxis in Malaysia and Globe in The Philippines have all chosen
Consilient's Push messaging software as their preferred mobile solution.
"Working with GroupM will enable Consilient to accelerate our growth in
Southeast Asia, a key market for us," said Trevor Adey, Consilient CEO. "Our
agreements with Asia's leading mobile operators and the unique advertising
channel we offer will ensure that GroupM's clients remain top performers in
their respective markets," Adey added.
The formal cooperation agreement between both companies covers the Asia
Pacific region - including, Malaysia, Thailand, Korea, China, Philippines,
Hong Kong, Australia, Taiwan, Japan, India, Vietnam and Indonesia.
GroupM is a leading media investment operation with a total worldwide
market share of 17.5 per cent. RECMA projected the company had worldwide
billings of US$60.51bn in 2006. It has a global presence with 402 offices in
81 countries.
About Consilient(R)
Consilient is a developer of mobile advertising and messaging software
with offices in Singapore and Canada. Consilient was named the overall Mobile
Innovation GSMA award winner for 2007 at the Asia Mobile Awards in Macau.
Consilient's mobile advertising engine and push messaging software also won
the "Most Innovative Consumer Application or Service" category at the GSMA
awards. www.consilient.com
SOURCE Consilient
Media Contacts: Consilient: Libby Carew, Director of Marketing, 1-709-757-3425
or 1-709-749-4556, Libby_Carew@consilient.com; GroupM:Emmanuel Allix, Regional
Technology Director, +65 6232 5449, Emmanuel.Allix@groupm.com
