Ferrari's Official Licensed Mobile Game: Ferrari World Championship on the
Starting Line
PARIS, March 18 /PRNewswire-FirstCall/ -- Gameloft(R), the leading
publisher and developer of video games for mobile phones, announced today
that it has signed a worldwide agreement with Ferrari. The first game
developed and published by Gameloft under license will be Ferrari World
Championship and is scheduled to launch in March 2008 worldwide.
"We are elated to be working with Ferrari," said Karine Kaiser, Marketing
& Licensing Deputy Director, Gameloft. "Scuderia Ferrari is the most admired
and prestigious racing team in the world and their drivers are renowned
everywhere. The fervor which surrounds this team and its record breaking 30
titles makes them an exceptional partner and an inspiration for all Formula 1
fans."
Ferrari World Championship invites all fans of the "Prancing Horse" car
brand to join the prestigious Scuderia Ferrari. Behind the wheel of their
single-seater, gamers will play one of the two official race drivers, Kimi
Räikkönen or Felipe Massa, and experience the thrills of the new season.
The game includes all of the features that make the Formula 1
outstanding: incredible speed sensations, a world championship, tactical
strategies throughout the race, and the thundering noise of the engines
drowning out everything else. Plus, gamers will have the opportunity to drive
the legendary Ferrari 500 F2 from 1951. By launching Ferrari World
Championship on their mobile phones, players will be revving up to meet a
dual challenge: proving to be worthy of the world's number one race car
constructor, and of the world's number one driver.
Ferrari World Championship will be released in time for the new Formula 1
season, which starts on March 2008.
Gameloft is the leading international publisher and developer of video
games for mobile phones. Established in 1999, it has emerged as one of the
top innovators in its field. The company creates games for mobile handsets
equipped with Java, Brew or Symbian technology. The total number of
games-enabled handsets is anticipated to exceed four billion units in 2011.
Partnership agreements with leading licensors and sports personalities
such as Ubisoft Entertainment, Universal Pictures, ABC, DreamWorks Animations
SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television,
Warner Bros., FifPro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant,
Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny Wilkinson or Robinho allow
Gameloft to form strong relationships with international brands. In addition
to the partnerships, Gameloft owns and operates titles such as Block Breaker
Deluxe, Asphalt: Urban GT and New York Nights.
Through agreements with major telephone wireless carriers, handset
manufacturers, specialized distributors and its online shop, Gameloft has a
distribution network in over 80 plus countries.
Gameloft has worldwide offices in New York, San Francisco, Seattle,
Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Vienna, Milan,
Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong,
Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600,
Bloomberg: GFT FP, Reuters: GLFT.PA) For more information visit
http://www.gameloft.com
(c) 2008 Gameloft. All Rights Reserved. Gameloft and the
Gameloft logo are trademarks of Gameloft in the US and/or other
countries.
Produced under license of Ferrari SpA. Ferrari, the Prancing
Horse device, all associated logos and distinctive designs are property
of Ferrari Spa. The body designs of the Ferrari cars are protected as
Ferrari property under design, trademark and trade dress regulations.
SOURCE Gameloft
Press contact: Gameloft, Anne-Laure Desclèves, Corporate Communications
Manager, email : anne-laure.descleves@gameloft.com, Tel : +33-1-58-16-20-82
