PDI and Physicians Interactive Partner To Provide Integrated, Personal and
Digital Solutions to Life Sciences Companies
New solutions will improve the ability of life sciences companies to service
their clinician customers via a convenient, optimized network of integrated
personal, online and mobile channels.
SADDLE RIVER, N.J., Nov. 2 /PRNewswire-FirstCall/ -- PDI, Inc. (Nasdaq: PDII),
a leading provider of sales and marketing support to U.S. health care
companies, and Physicians Interactive, the leading provider of mobile
reference and digital sales and marketing services to life sciences companies,
have entered into a strategic alliance to collaborate and deliver the first
integrated network of digital sales and marketing solutions. These products
will drive expanded reach and revenue for life sciences customers, while
increasing the level of service, access and value to physicians.
By way of this unique collaboration, life sciences companies will be able to
provide a comprehensive, optimized mix of personal delivery services, such as
PDI's field sales, peer-based, and call-center services to physicians who
benefit from physical outreach. Physicians Interactive will augment PDI's
personal efforts, and extend services to those physicians challenged by
location, time, or preference with an exciting range of on-demand digital
services. These offerings include leading mobile-based point-of-care decision
support tools, electronic sampling and patient assistance programs, as well as
interactive online education.
The partnership will significantly expand customer reach beyond that of
traditional sales and marketing solutions. The combined networks and
behavioral databases will connect life sciences companies with over one
million health care professionals worldwide.
"Physicians Interactive is a respected leader in the digital and non-personal
marketing space," said Nancy Lurker, Chief Executive Officer of PDI, Inc. "We
look forward to working closely with them as both companies expand the
integrated services we can offer to our health care customers."
From its headquarters in Marlborough, Massachusetts, Physicians Interactive
Holdings provides health care professionals with a wide variety of programs,
including digital marketing, eSampling, mobile clinical content media, data
analytics, physician relationship management and campaign development.
"Our new partnership with PDI aligns our services with a recognized leader and
pioneer in personal sales solutions," said Donato Tramuto, Chief Executive
Officer and Vice Chairman of Physicians Interactive Holdings LLC. "As the
health care industry continues to evolve rapidly, new offerings such as those
provided in this agreement by PDI and Physicians Interactive, give our
customers a differential and competitive advantage."
About PDI
PDI provides commercialization services for established and emerging
biopharmaceutical companies. The Company is dedicated to maximizing the return
on investment for its clients by providing strategic flexibility, sales and
marketing expertise.
For more information, please visit the Company's website at www.pdi-inc.com.
About Physicians Interactive
Physicians Interactive is an unmatched digital sales and marketing partner for
life sciences companies that interacts with health care professionals (HCPs)
wherever they are--through their desktop or laptop, via mobile devices, and at
the point of care. Physicians Interactive has developed a foundation of
user-generated, proprietary and public data that powers a networked suite of
transactional applications, including eSampling, interactive learning programs
and mobile solutions. Physicians Interactive is owned by Perseus LLC, a
merchant bank and private equity fund management company. For more
information about Physicians Interactive, visit www.physiciansinteractive.com.
Forward-Looking Statements
This press release contains forward-looking statements regarding future events
and financial performance. These statements are based on current expectations
and assumptions involving judgments about, among other things, future
economic, competitive and market conditions and future business decisions, all
of which are difficult or impossible to predict accurately and many of which
are beyond PDI's control. These statements also involve known and unknown
risks, uncertainties and other factors that may cause PDI's actual results to
be materially different from those expressed or implied by any forward-looking
statement, including the risk factors detailed from time to time in PDI's
periodic filings with the Securities and Exchange Commission, including
without limitation, PDI's Annual Report on Form 10-K for the year ended
December 31, 2008, and PDI's subsequently filed quarterly reports on Form 10-Q
and current reports on Form 8-K. Because of these and other risks,
uncertainties and assumptions, undue reliance should not be placed on these
forward-looking statements. In addition, these statements speak only as of the
date of this press release and, except as may be required by law, PDI
undertakes no obligation to revise or update publicly any forward-looking
statements for any reason.
SOURCE PDI, Inc.
Media: Amy Lombardi, PDI, Inc., +1-201-574-8663, Alombardi@pdi-inc.com; Nancy
Kavadas, Physicians Interactive, +1-847-984-1706,
nancy.kavadas@physiciansinteractive.com; or Investors: Melody Carey, Rx
Communications Group, +1-917-322-2571
