New Condom Makes Safer Sex the 'Must-Have' Fashion Statement
NEW YORK, Jan. 17 /PRNewswire/ -- PROPER ATTIRE(TM) is making a lifestyle
statement with the premiere of the new and stylish condom that is being called
the "must-have" fashion accessory. Featuring a chic package with a unique fig
leaf print, PROPER ATTIRE(TM) was designed to encourage women to feel more
comfortable about carrying and buying condoms. That's why it's "Required for
entry(TM)." PROPER ATTIRE(TM) proceeds will benefit Planned Parenthood
Federation of America (PPFA).
(Photo: http://www.newscom.com/cgi-bin/prnh/20080117/NYTH100 )
"Social taboos make some women embarrassed to buy and carry condoms.
That's why PROPER ATTIRE(TM) was created," said PPFA President Cecile
Richards. "With its fashionable wrapping, women will now have the option to
choose the right 'attire' for that special occasion. Responsible decisions
about sex are everybody's personal fashion statement."
With four trendy styles -- Basic (regular); Color (colored); Dots
(studded); XL (extra large) -- PROPER ATTIRE: Required for entry(TM) is a
safe, yet fun and fashionable way to make sure you are properly protected.
PROPER ATTIRE(TM) condoms come three condoms in a pack and will be sold at
boutique shops and exclusive hotels. They will also be available at Planned
Parenthood health centers and will soon be sold online. The suggested retail
price of a three-pack is $6.00.
Reliable and effective, PROPER ATTIRE(TM) condoms are not only FDA-tested,
but undergo rigorous quality assurance testing by the manufacturer as well as
by independent laboratories. With increased awareness about the spread of
sexually transmitted infections, the practice of safer sex is of the utmost
importance.
"When we decided to create a new condom line, we knew that we wanted to
make it cool for women to carry condoms," said Rachel Molloy, brand director
of PROPER ATTIRE(TM). "Every element of the brand has been inspired by the
world of fashion, from the PROPER ATTIRE(TM) brand name, and the chic
packaging created by designers, to the fig leaf logo showcasing clothing in
its most primitive form."
Research shows that every year there are more than three million
unintended pregnancies and approximately 19 million men and women will
contract a sexually transmitted infection.
Planned Parenthood Federation of America (PPFA) is the nation's leading
sexual and reproductive health care advocate and provider. PPFA believes that
everyone has the right to choose when or whether to have a child, and that
every child should be wanted and loved. Planned Parenthood affiliates operate
more than 860 health centers nationwide, providing medical services and
sexuality education for millions of women, men, and teenagers each year.
With PROPER ATTIRE(TM) as the new "must-have" of the season, insist on a dress
code. PROPER ATTIRE(TM) ... it is required for entry.
For additional information:
Cortney Silverman, Senior Account Executive
Corbin & Associates, Ltd.
212/246-3586 / Cortney@corbinpr.com
Andrea Hagelgans, Senior Press Officer
Planned Parenthood Federation of America
212/261-4652 / andrea.hagelgans@PPFA.org
SOURCE Planned Parenthood Federation of America
Cortney Silverman, Senior Account Executive of Corbin & Associates, Ltd.,
+1-212-246-3586, Cortney@corbinpr.com; or Andrea Hagelgans, Senior Press
Officer of Planned Parenthood Federation of America, +1-212-261-4652,
andrea.hagelgans@PPFA.org
