Will expand firm`s offering in life-cycle Product Marketing and Management of
enterprise software applications
BURLINGTON, Mass.--(Business Wire)--
Graber Associates LLC, a public relations, marketing, and research firm serving
financial services firms, technology providers, and small businesses, today
announced that Charles Herel will be leading Graber Associates` Product
Management and Marketing practice.
Herel`s expertise is in the definition, launch and marketing of enterprise
software applications. At Graber he will lead a niche practice that includes
complete life cycle product marketing and management for on-premise enterprise
software and Software-as-a-Service (Saas) providers focused on the financial
services industry.
Herel`s most recent corporate position was Vice President, Corporate Marketing
and Product Management at FRS GLOBAL in Brussels, where he was responsible for
the definition and launch of the company`s flagship regulatory and risk products
for global banks. He also revitalized FRS GLOBAL`s worldwide corporate image. In
2006, he established Herel Product Management and Marketing.
"Our clients have been asking for more support in product lifecycle management,"
said company president Ray Graber. "Charles has been a practitioner of product
marketing for almost his entire career. We are fortunate to have him associated
with our firm. "
Prior to his tenure with FRS Global, Herel held corporate and product leadership
roles at S1 Corporation, Edify Corporation, and Siemens ROLM Communications. At
Siemens ROLM, he received US patent #5,825,869 for his work on "Method and
apparatus for skill-based routing in a call center."
Herel holds a Master`s Degree in Business Administration - High Technology
Management from Northeastern University and a Bachelor Degree in Computer
Science & Mathematics from the State University of New York at Plattsburgh.
Graber Associates will be representing clients at the BAI Retail Delivery
Conference in Boston, November 3 - 5, 2009. We hope to see you there.
About Graber Associates LLC
Graber Associates was founded in 2002 to bring expertise in banking and
technology to clients in the financial services sector. Since then, the company
has expanded to encompass the complementary disciplines of market research and
marketing communications.
Graber Associates also serves clients in small and mid-sized businesses in the
technology and financial services sectors; public and nonprofit entities;
professional services firms; and startup businesses.
Graber Associates
Ray Graber, 781-221-0018
President
ray@graberassociates.net
Copyright Business Wire 2009
