Platform Gives Agents Unlimited Featured Listings, Unlimited Local
Spotlight Ads, and Fixed-Rate Pricing
3 Months Free Launch Offer for Current Online Real Estate
Advertisers
SAN FRANCISCO--(Business Wire)--
Trulia.com, the best place to start a real estate search, today
announced the availability of Trulia Pro, a new platform that equips
real estate agents (http://www.trulia.com/agents/) and other local
businesses with enhanced advertising capabilities for increasing their
brand visibility and making connections with Trulia users. Trulia
attracts 5 million visitors each month - over 70 percent of consumers
on Trulia plan to buy or sell a home (www.trulia.com) within one year,
and 70 percent aren't yet working with an agent. With Trulia Pro,
Trulia delivers a fast, effective and easy way for agents to
differentiate their online brands through two value-added services:
Unlimited Featured Listings and Unlimited Local Spotlight Ads.
The new Unlimited Featured Listings service will help to ensure
that agents' listings are seen at the top of relevant searches, which
can lead to an average of four to seven times more views per featured
property. Unlimited Local Spotlight Ads helps agents and other local
business owners to ensure that their personal brands are in front of
thousands of serious local buyers & sellers. Advertisers are also able
to market their brands or real estate listings (www.trulia.com) in up
to 20 locations (based on zip code, city or neighborhood) by featuring
their ads in relevant search results pages. Trulia Pro is available
through fixed fee self-service pricing options for $39 per month or
$348 for an annual subscription (equivalent to $29/month). To find out
more and sign-up, visit http://www.trulia.com/truliapro/.
Key benefits of Trulia Pro (http://www.trulia.com/truliapro/)
include:
-- Cost-Effective: The self-service pricing and low cost of
Trulia Pro ensures that agents can adjust their spending in
accordance with marketplace demands.
-- Going Bold in Different Area Codes: Trulia Pro gives agents
and local advertisers a competitive advantage in multiple
locations by showcasing highly targeted ads that are
customized to attract consumers according to city,
neighborhood or zip code.
-- Helpful to Prospective Buyers and Sellers: Trulia Pro's highly
relevant and targeted ads will better connect Trulia users to
agents who have expertise in their local markets.
With the launch of Trulia Pro, Trulia is extending a special offer
to real estate agents who currently market themselves with online
advertisements. With the purchase of a one-year subscription to Trulia
Pro, agents are guaranteed three months of free advertising. To learn
more and participate in this special offer (in effect until July 31,
2008), visit http://www.trulia.com/truliapro/promo/.
"With the release of Trulia Pro, we are helping agents to optimize
local content with local ads in an efficient and cost-effective way -
the most common request from our existing agent users," said Sami
Inkinen, co-founder of Trulia. "As more buyers and sellers look to the
Web for all-things real estate, from advertising to foreclosure data
to finalizing real estate transactions, Trulia is committed to
ensuring that no agent is left behind. Trulia Pro is designed as a
great starter-kit for agents looking to reach local home buyers and
sellers, and serves as a cost-effective alternative for agents who are
spending more advertising dollars than they need to on other sites or
in print media."
"In this market, you can't afford to leave any stone unturned when
it comes to increasing your visibility among prospective buyers and
sellers, and Trulia Pro gives agents one more vital service to include
in our online branding toolkit," said Trulia Voices member Jed Lane of
STAR Real Estate Brokerage in San Francisco.
Along with TAN, Trulia's dedicated real estate advertising network
(http://www.trulia.com/network/) that gives ad partners access to
approximately 10 million monthly unique visitors across Trulia's
network of targeted real estate sites, Trulia Pro underscores Trulia's
commitment to delivering relevant hyper-local ads that benefit
multiple audiences: real estate agents, home buyers and sellers. With
user traffic currently at 5 million unique monthly visits, 70 million
property records in their database, and 3 million homes for sale,
Trulia continues to innovative and integrate results-driven branding
tools that help real estate professionals
(http://www.trulia.com/agents/) capture the attention of consumers who
are migrating online to conduct their real estate searches.
About Trulia
Trulia, Inc. (http://www.trulia.com/), a residential real estate
search engine and the fastest-growing U.S. real estate Web site
(comScore), has revolutionized online home search (www.trulia.com) by
offering a rich, intuitive user experience that points consumers
directly to listings on agent and broker Web sites. By partnering with
the real estate industry, including 93 of the top 100 largest U.S.
brokers, Trulia helps approximately 5 million unique visitors per
month find information on homes for sale using custom search criteria.
The site also provides market trends and neighborhood data at the
hyper-local level, as well as Trulia Voices, a real estate Q&A
community, that enables consumers and professionals to exchange
information about their local markets. For more information about
Trulia or to experience the power of a Trulia search, visit
http://www.trulia.com/.
for Trulia
Ayanna Anderson, 415-655-4560
ayanna@sutherlandgold.com
Copyright Business Wire 2008
