QuantumDigital's Online Direct Marketing Technology Enhancing Long & Foster's Direct Mail Process
Largest privately owned real estate company in U.S. chooses
web-to-print online portal to improve accuracy, convenience and
turnaround time for agent-generated mailers
AUSTIN, Texas--(Business Wire)--
QuantumDigital, the only complete online service provider for
direct mail, on-demand digital printing and eMarketing solutions,
today announced an expanded relationship with Long & Foster Real
Estate, Inc. (L&F) - the nation's largest privately-owned real estate
company. L&F will be moving direct mail and print marketing collateral
from an inside direct fulfillment facility to QuantumDigital's
web-to-print online portal for processing, production and mailing. The
decision was made by Long & Foster after 16 years of producing
collateral internally for up to 15,000 real estate agents.
"QuantumDigital's technology will provide our agents the ability
to go online to order 'Just Listed' and 'Just Sold' cards and other
pieces and have them in the mail stream the very next business day.
We're confident that the flexibility to order online 24/7 will be a
great advantage for all of our agents, putting them a step ahead of
competitors," said Sherry Schneider, director of L&F's direct mail
center.
Long & Foster hopes to double its online direct mail output to
over two million pieces per year by using QuantumDigital's online
portal, which will include a variety of postcards, flyers, brochures,
door hangers and business reply cards for use by its agents. The
portal will feature an array of approved, pre-designed,
corporate-branded marketing collateral that can be personalized by
agents for their local market. Once the agent completes the order,
QuantumDigital then processes the order within a 24-hour turnaround
time.
"The technology that has come out within the past three years is
making it more difficult for real estate companies to execute direct
mail fulfillment internally," explained Ed Sears, vice president of
marketing at L&F. "We're in the real estate, mortgage, title and
insurance businesses. By turning the mail process over to
QuantumDigital, L&F will be able to focus on our core businesses."
"We've worked with Long & Foster for over six years, and we are
looking forward to taking the relationship to the next level," stated
QuantumDigital president and CEO, Steve Damman. "QuantumDigital
understands that real estate mailers are often extremely time
sensitive, and our portal requires little effort on the agent's part
to streamline the process and send mailers out faster than ever
before."
About QuantumDigital
QuantumDigital, Inc. is the only complete online service provider
for direct mail, on-demand digital printing and eMarketing solutions.
Founded in 1986 in Austin, Texas, QuantumDigital has pioneered several
advances in the industry including on-demand printing and a 24-hour
turnaround. Businesses of all sizes with direct marketing needs can
trust the high quality, competitive pricing and fast turnaround that
QuantumDigital's proven technology offers. For additional information
on QuantumDigital, please visit www.QuantumDigital.com.
About The Long & Foster Companies
Long & Foster(R) Real Estate, Inc. is the largest privately-owned
real estate firm in America. The firm has 245 residential real estate
sales offices throughout Maryland, Virginia, the District of Columbia,
Delaware, Pennsylvania, West Virginia, New Jersey, and North Carolina,
with 15,000 Sales Associates and annual real estate sales for 2007 of
$35.4 billion on 95,871 properties sold. 2007 sales for all the Long &
Foster Companies totaled $61 billion worth of homes, mortgages,
insurance, title insurance, and settlement services.
QuantumDigital, Austin
Jamie Klemcke, 512-617-2320
Marketing Director
Jamie_Klemcke@QuantumDigital.com
Copyright Business Wire 2008
