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REESE WITHERSPOON LAUNCHES HER NEW FRAGRANCE IN NEW YORK'S TIMES SQUARE

Wed Oct 28, 2009 2:33pm EDT
 
On Wednesday, October 28th, award-winning actress and Avon Global
Ambassador Reese Witherspoon was in New York's Times Square to launch her new
fragrance with Avon - In Bloom by Reese Witherspoon. Reese met with Avon
Representatives and signed autographs while street teams offered samples of
the new fragrance and the TV advertisement played on giant screens throughout
Times Square. Reese spoke about the development of the new fragrance, citing
its origins to her childhood growing up in Tennessee as well as how the scent
reflects where she is in her life today.
    In Bloom by Reese Witherspoon is available now through Avon
Representatives nationwide. To find your local Representative or for more
information please visit: www.avon.com
    NEWS: Award- Winning Actress Reese Witherspoon Launches In Bloom, Her New
Avon Fragrance
    FORMAT: B-roll and Soundbites
    ADDITIONAL RESOURCES: Video, contact information and more available at:
http://multivu.prnewswire.com/broadcast/40851/press.html

    SOUNDBITES:
    * Reese Witherspsoon, Award-Winning Actress, Avon Global Ambassador
    * Geralyn Breig, Avon Senior Vice President, President, North America
    * Avon Representatives, TBD

    B-ROLL INCLUDES:
    * footage from the launch event in Times Square

    VIDEO PROVIDED BY: Avon
   Contact:  FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
SOURCE  Avon

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3


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