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D-Link and Skinit Team to Offer First Customizable Skins for Home Networking Equipment

Thu Jan 3, 2008 5:29pm EST
  FOUNTAIN VALLEY, CA, Jan 03 (MARKET WIRE) -- 
 D-Link, the end-to-end networking solutions provider for consumer and business,
today announced it will team with Skinit, Inc., the leading provider of
personalization solutions for consumer electronic devices, to offer
personalized electronic device skins for its most popular home networking
routers.

    D-Link and Skinit now offer customers the option to customize their
routerswith some 3000 designs, including fashion designs, sports teams,
colleges, tattoo
art, initials, symbols, and corporate logos, as well as the ability to import a
personal photo using the Skinit custom design tool.

    Skinit's skins are personalized, high-quality vinyl covers specially
designed to
fit a broad variety of consumer electronic devices. Initially, D-Link and Skinit
are
providing personalization solutions for the following routers:

    D-Link(R) DIR-655 Xtreme N(TM) Gigabit Router, DIR-625 RangeBooster N(TM)
Router, DIR-615 Wireless N Router  DGL-4500 Xtreme N Gaming Router, DGL-4300
Wireless Gaming Router, DGL-4100 Gaming Router and the DI-624 802.11g Wireless
Router.

    "Routers have become ubiquitous in both the home and the workplace, so we
believe our customers will embrace the unique form of personalization that
Skinit products offer," said Daniel Kelley, Director of Marketing, D-Link
Systems, Inc. "We've taken the most powerful home networking products on the
market and combined them with a fun product that enables our customers to make
what
was once a necessary addition to their desk into an extension of their personal
style."

    The skins are available via the web portal www.skinit.com/dlink which
provides
access to Skinit's entire collection of over 3000 premium designs and licensed
digital images, as well as user-friendly personalization tools. Skins for
D-Link's
routers retail for $14.99MSRP and are available immediately.

    "We applaud D-Link for being the first networking provider to offer
personalization of routers," said Paul Buss, CEO of Skinit, Inc. "Over the
past few years, we have seen dramatic increases in mobile device sales
whenpaired with a promotion for our skins. We look forward to providing D-Link
with
this exciting personalization option for their router customers."

    D-Link will be showcasing its line of home networking routers with Skinit
products at the Consumer Electronics Show (CES) in Las Vegas, January 7-10th at
South Hall, Booth # 36212.

    Over the last two years, Skinit has rolled out successful personalization
programs with
more than 16 major partners, OEMs and service providers such as HP, Dell,
Verizon Wireless, Sprint, Brightstar, T-Mobile, Alltel, FujiFilm, Disney Online,
Kodak and I-Robot.

    About D-Link

    D-Link is the global leader in connectivity for small, medium and large
enterprise business networking. The company is an award-winning designer,
developer
and manufacturer of networking, broadband, digital electronics, voice, data and
video
communications solutions for the digital home, Small Office/Home Office (SOHO),
Small to Medium Business (SMB), and Workgroup to Enterprise environments. 
With millions of networking and connectivity products manufactured and shipped,
D-Link
is a dominant market participant and price/performance leader in the networking
and
communications market. D-Link Systems, Inc. headquarters are located at 17595
Mt.
Herrmann Street, Fountain Valley, Calif., 92708. Phone (800) 326-1688 or (714)
885-6000; FAX (866) 743-4905; Internet www.dlink.com.

    About Skinit

    Skinit provides leading OEMs, wireless carriers, MVNOs and distributors with
turnkey
personalization platforms to increase product differentiation, sales velocity,
margins and
brand impressions. These platforms allow OEMs, wireless carriers and MVNOs to
offer personalized skins to their customers via internet, OEM, retail and
promotional channels. Skinit provides the largest, most advanced on-demand
manufacturing, fulfillment, supply chain, image portfolio and product line
available, including the Skinit Customizer that allows consumers to upload and
decorate their own photos. Skinit's photo quality removable skins are made from
exclusive 3M materials and are customized to fit consumer electronic devices
including mobile handsets, MP3 players, desktop and laptop computers, gaming
consoles, routers, monitors among others totaling over 4 million SKUs. To learn
more about Skinit, please visit www.skinit.com.

    D-Link, Xtreme N, RangeBooster N  and the D-Link logo are trademarks or
registered trademarks of D-Link Corporation or its subsidiaries in the United
States and other countries.  All other trademarks or registered trademarks are
the
property of their respective owners.  Copyright Copyright 2007. D-Link
Corporation/D-Link Systems, Inc.   All Rights Reserved.

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