DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c78123) has announced the
addition of "Snapshots Hong Kong Hotels 2007" to their offering
Snapdatas Snapshots Hong Kong Hotels 2007 provides 2005 year-end
market size data, with 2006 estimates, 4 years of historical data and
five-year forecasts. The Snapshots report gives an instant overview of
the Hong Kong hotel market, and covers high tariff hotels, medium
tariff hotels, tourist guesthouses and unclassified establishments.
Market volume is based on number of hotels. The data is supplied in
both graphical and tabular format for ease of interpretation and
analysis. The Snapshots Hong Kong Hotels 2007 forms part of Snapdatas
Catering & Hotels industry coverage.
Snapshots Report Overview:
Executive Summary
The Executive Summary within a Snapshots report outlines the main
findings of the report (market size, market shares and market
forecasts)
Market size
Market size is the measure of the total value or volume of a
particular product sold in a particular length of time. In our case it
is the total amount of the market covered by a title in the last whole
year, for example, in UK Beer 2005, all the beer consumed in the UK in
2004. The aim of the report is to tell how much of the product was
consumed in the country discussed by value and by volume.
Market Segmentation
Market Segmentation is a segmentation of the market by key product
categories, ideally by value and volume. For example: the yoghurt
market can be segmented into: drinking yoghurt, flavoured yoghurt and
natural yoghurt.
Market Share
Market Share is the share of each competitor in the market place
and can be expressed in value or volume terms.
Market Share by Volume - each competitor's share of the total
Market Volume
Market Share by Value - each competitor's share of the total
Market Value
Distribution
This measure of the market relates to the different distribution
channels to market for each product. The distribution can include the
following channels
Consumer Goods example:
Supermarket
Hypermarket
Discount Store
Corner shop
Internet
Etc
Socio-Economic data
The key socio-economic indicators in each report will be:
Size of population
GDP - Gross Domestic Product
Inflation rate
Exchange rate
Forecasts
All market forecasts are based on statistical forecasting
techniques based on historic performance (linear extrapolation of the
market size, based on the five-year historical growth). These
statistical tools are supplemented with qualitative parameters such
as: industry expectation/opinion. Socio-economic drivers, new product
development, technological advances, expected levels of market
saturation etc.
Page 3 - Snapshots Executive Summary
Page 4 - Category Definitions
Page 5 - Market Size by Volume (2002-2006)
Page 6 - Market Segmentation by Volume
Page 7 - List of Main Players
Page 8 - Company Websites (Main Players)
Page 9 - Market Forecast by Volume (2007-2011)
Page 10 - Socio-Economic Data for Hong Kong
Page 11 - Snapshots Sources for Further Research
Companies mentioned:
-- Shangri-la Asia Ltd.
-- Langham Place Hotel International
-- Regal Hotels International Holdings Ltd.
-- Sino-Hotel
-- Holdings Ltd.
-- J W Marriott Hotel Hong Kong
-- Marco Polo Hong Kong
For more information visit
http://www.researchandmarkets.com/reports/c78123
Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Copyright Business Wire 2007
