DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c87800) has announced the
addition of "Strategic Analysis of Chinese Food Preservatives Markets"
to their offering.
Popularity of Processed Foods Increases Demand for Food
Preservatives
The Chinese food preservatives market is riding the success wave
of heat-and-eat foods, which are greatly preferred by urbanites
leading increasingly busy lifestyles. Preservatives not only help
retain the food's colour and flavour, but also extend their shelf life
by inhibiting the activity of micro organisms. These products function
as additives, ensure the safety of a variety of foods, and keep the
prices of grocery in check. There has been sustained demand from food
processing companies for a variety of commonly used food preservatives
including organic, inorganic, and biological preservatives. There are
also other kinds of preservatives that are used extensively as
bactericide to preserve fruits and vegetables.
The most frequently used organic preservatives, benzoates,
sorbates, and propionates, are witnessing impressive demand from
international markets, as local manufacturers have proven their
competitiveness. They also enjoy a significant price advantage over
their substitutes. "Inorganic preservatives such as nitrites are
preferred for their efficiency in preserving meat from bacterium
clostridium botulinum as well as their ability to impart a pink, fresh
look to cured meat, functioning as colour fixatives," notes the
analyst of this research. "Meanwhile, biological preservatives are
also finding considerable uptake since they are generated by
antiseptic micro organisms."
Preservative Producers Need to Dispel Misconceptions Regarding the
Safety Profiles of Synthetic Preservatives
Rising environmental consciousness and safety concerns are driving
the Chinese consumers to increasingly prefer natural food additives to
synthetic ones. With greater technological advances, natural
preservatives' sales will increase further. However, the food
preservatives market should work toward dispelling the
misapprehensions among consumers of the benefits and safety issues of
synthetic chemicals in preservatives. Consumer opinion has been swayed
by negative press. "In many instances, the negative perceptions
persist despite findings of little or no safety threat from synthetic
preservatives, when used in small quantities," notes the analyst.
Consumers are not adequately educated about the need for food
preservatives. To offset this challenge and stimulate market growth,
companies should invest in promotion campaigns that include the mass
media or seminars to explain the necessity of food preservatives in
food products. Market participants should also extend these campaigns
to include food producers and other constituents of the supply chain.
Once these campaigns succeed, food processors will be more willing to
label preservatives on their products.
This Frost & Sullivan research service titled Chinese Food
Preservatives Markets provides an overview of the national food
preservative market size and structure as a whole, along with a
complete analysis of key market segment, drivers, restraints, and
trends that are affecting the growth of the food preservative market.
In this research, Frost & Sullivan's expert analysts thoroughly
examine the following markets: benzoic acid and sodium benzoate,
sorbic acid and potassium sorbate, and other food preservatives.
Key Topics
Executive Summary
Industry Challenges
Total Food Preservatives Market in China
Benzoic Acid and Sodium Benzoate Market in China
Sorbic Acid and Potassium Sorbate Market in China
Other Food Preservatives Markets in China
Database of Key Industry Participants
For more information visit
http://www.researchandmarkets.com/reports/c87800
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Copyright Business Wire 2008
