Xinhua PR Newswire Joins with HANDCN to Launch a New Wireless Portal for
Corporate News Releases
BEIJING, May 28 /Xinhua-PRNewswire/ -- Xinhua PR Newswire, China's first
and largest corporate news distribution service, and HANDCN, the leading cell
phone terminal and wireless information services provider in China, today
announced the launch of a cell phone-based wireless portal to provide HANDCN's
more than 8 million subscribers with exclusive access to corporate news
releases as distributed by Xinhua PR Newswire.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040910/XINHUALOGO )
According to the cooperation agreement, all press releases distributed by
Xinhua PR Newswire in China, including full text, logos, photos and videos
will be directly ''pushed'' into the ''Corporate News'' portal which is based
on HANDCN's advanced cell phone terminal software and installed on more than 8
million smartphones in China.
Compared to the traditional method of using cell phone-based browsers to
access the wireless Internet, the cell phone terminal software provides better
user experience that allows subscribers to ''receive'' the information they
want anytime and anywhere. Each terminal is bounded with a unique cell phone
number so that it also provides an efficient way to monitor user access.
Plans are also afoot to develop this even further by creating a wireless
community to allow feedback from the general public.
Xinhua PR Newswire has focused heavily recently on efforts to build
China's first wireless corporate news distribution network. Through this
cooperation with HANDCN, Xinhua PR Newswire can not only ''occupy'' millions
of smartphone desktops in China, a number that grew more than 100% in 2007,
but can also seize the opportunity to provide direct multimedia newsfeeds to
large numbers of cell phone users in China in the coming 3G era.
"We've been very successful in building our media distribution services
and we can now reach over 10,000 individual journalists including all of
China's leading newspapers and news portals. The launch of the cell
phone-based news portal is a giant step forward in the wireless content arena
and will help our clients to directly reach the general public in China,''
said Yujie Chen, PRC Director of Xinhua PR Newswire.
''We're very pleased to cooperate with Xinhua PR Newswire to build up such
an exciting wireless news portal with our technology on the mobile terminal
software. This is part of our strategy of integrating predominant sources to
provide various content and better mobile experience for over 50 million
wireless internet users in China,'' said Shi Weixing, CEO of HANDCN.
About Xinhua PR Newswire
Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and
PR Newswire, assists companies and organizations in delivering their news
releases to the media, individual and institutional investors, and the general
public worldwide, with clipping, monitoring, measurement and media
intelligence services. Utilizing PR Newswire's global news distribution
network, Xinhua PR Newswire can send clients' press releases to 170 countries
in 40 languages.
About HANDCN
Launched in early 2004, HANDCN is a leading C/S structure cell phone
terminal and wireless internet portal in China, which is installed on more
than 8 million smartphones and attracts over 70 thousand newly-added
subscribers each day. For more information, please visit
http://www.handcn.com .
For more information, please contact
Robert Zhao
Xinhua PR Newswire
Tel: +86-10-5864-5303
Email: Robert.zhao@xprn.com
SOURCE Xinhua PR Newswire
Robert Zhao, Marketing Manager of Xinhua PR Newswire, +86-10- 58645306, or
Robert.zhao@xprn.com
