Addition Complements Existing Offering That Encompasses Full Range
of Products for the Mobile Space, Including Ringtones, Wallpapers, and
Games
NEW YORK--(Business Wire)--
Dada Entertainment (www.dada.net), the joint venture between Dada
USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, today announced the
addition of DRM-free MP3s to its product suite. The new offering
complements the full range of mobile products that Dada already makes
available to its members through mobile and Web storefronts, including
ringtones, mobile wallpapers and games.
Music fans who sign up for Dada are given 15 tokens per month for
only $9.99. Each token can be redeemed for one download of a ringtone,
or other mobile content including wallpapers and games. In addition,
and as an alternative to downloading only mobile content, Dada members
now have the option to download full songs in the MP3 format to their
computer. These MP3 tracks can subsequently be transferred to any
mobile phone, iPod or digital music player. Dada expects to be able to
offer users over-the-air MP3 downloads to mobile devices in the coming
months.
SONY BMG's catalog is currently available through the network, and
the joint venture expects to add content from other labels in the near
future. Dada users are billed for the service through their phone bill
via Premium SMS.
"Today's announcement of a next-generation music storefront is
only possible because of our unique ability to meld the technological
superiority of Dada with SONY BMG's incredible artist catalog," said
Massimiliano Pellegrini, Dada Entertainment's CEO. "By adding MP3
downloads to our existing products, such as ringtones and wallpapers,
we are giving our customers a comprehensive entertainment experience
that spans the web and mobile spaces."
Dada Entertainment also today announced the repurposing and
renaming of its existing social network into a more music-oriented
community called The Music Movement. Still in its infancy, "The Music
Movement," when fully operational, will allow Dada users to discover
new artists and network with existing members and communities at the
same time. The Music Movement will also enable users to create a
personal page where they can share their likes and dislikes through
personalized playlists, images and blog posts.
The Music Movement will also act as a promotional tool for artists
and labels by providing fans with the opportunity to interact directly
with their favorite musicians through community features like mobile
alerts, up-to-date concert information and exclusive contests.
The service is currently available to users from AT&T, Sprint,
T-Mobile, Alltel, Virgin, Cellular One, Boost, Cricket, and Nextel.
"We're thrilled to be able to offer our customers exactly what
they've been asking for," said Massimiliano Pellegrini, Dada's CEO.
"By introducing both mobile content and MP3 downloads for the PC,
we're not only offering consumers more for their money, we're giving
them more than anyone else in the industry. We're excited to take this
new step forward, and set the standard for the next generation
social-driven music storefront."
About Dada Entertainment
Dada Entertainment, a joint venture between two of the world-wide
leaders in the mobile and music industries, Dada USA, Inc. and SONY
BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and
mobile entertainment services. Formed in October 2007, Dada
Entertainment is launching the next generation of ubiquitous
personalization and entertainment services, to create a unique and
seamless Web 2.0 experience around its rich catalog of music and
entertainment content ranging from full-length audio and videos to
ringtones and games.
With the highest number of paying customers in the US mobile music
market, Dada Entertainment manages several direct-to-consumer
offerings, including a full portfolio of web-based services centered
around the discovery and consumption of music, designed to encourage a
sense of community and social networking.
For more information about Dada Entertainment, please visit
www.dada-ent.com/ or call Jesse Derris or Dani Lovett from Sunshine,
Sachs & Associates at (212) 691-2800.
Sunshine, Sachs & Associates
Jesse Derris or Dani Lovett, 212-691-2800
Copyright Business Wire 2008
