Grass Roots Beverage Continues its Florida Expansion
BOCA RATON, Fla.--(Business Wire)--
DNA Beverage Corporation (Pink Sheets: DNAB), makers of DNA Energy Drink, the
highly acclaimed delicious tasting energy drink and DNA Beef Jerky, favorites of
the action sports community, announced today that its wholly owned distribution
company, Grass Roots Beverage Corporation, has added VPX/Redline to its growing
portfolio of quality food, beverage and supplement companies. Initially the
Company will distribute the RTD, Extreme, Princess and Meltdown lines.
Redline is produced by Vital Pharmaceuticals, Inc./Red Line (VPX/Red Line)of
Davie, Florida andisone of the top 100 beverage producers in the United States
with annual estimated revenue of $150 million.
"Continuing to build our own Grass Roots distribution network is not only
helping to grow the DNA brand label but those of others in a market with limited
distribution opportunities. Every stop our trucks make with a new product aboard
makes us more valuable to the retailer and ultimately produces more revenue for
the Company," said Ralph Sabella, DNA`s Vice President of Operations. Sabella
added, "Initial Red Line distribution efforts are centering on 21 counties in
central and northern Florida, including Tampa and Orlando. As an approved vendor
we have begun to service Race Trac in the territory. Race Trac has over 500
convenience/gas locations primarily in the southeast," concluded Sabella.
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corporation and its roots are in
the action sports world of athletes who created the drink. DNA Energy Drink is a
high quality beverage manufactured to exact standards to achieve superior taste
with a formulation that taps into the body`s seven energy sources to maximize
energy and improve awareness. DNA Energy Drink`s three flavors, Citrus, Lemon
Lime and Citrus Sugar Free, comes in 16oz. cans and retails for a suggested
retail price of $1.99.
True to its action sports roots, DNA Energy Drink has earned national
recognition through its title sponsorship in both Supercross and Motocross,
reaching millions of fans and viewers. DNA is the new title sponsor of the DNA
Shred Stix Yamaha Star Racing Team. DNA can also be found in other action sports
such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are
recognized stars in their own right. DNA has strong recognition in action sports
and stores that support these athletes and sport participants and is a regular
at skate parks. Its 53 ft. DNA branded semi-trailer is a regular at events all
over the country and regularly supports its retailers and distributors.
About Grass Roots Beverage
Grass Roots Beverage was created by DNA in order to get its own DNA Energy Drink
to market. A severe lack of distribution opportunities for new non-alcoholic
brands in a market dominated by products controlled by Coke, Pepsi and Arizona,
by building the platform to address our own needs, we have become a very
attractive alternative for other quality manufacturers, with similar
distribution hurdles to overcome. www.grassrootsbeverage.com
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical,
including statements as to revenue projections, business strategy, outlook,
objectives, future milestones, plans, intentions, goals, future financial
conditions, future collaboration agreements, the success of the Company's
development, events conditioned on stockholder or other approval, or otherwise
as to future events, such statements are forward-looking, and are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. The forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to differ
materially from the statements made.
DNA Beverage Corporation
Darren M. Marks, 954-970-3826
darren@dnaenergydrink.com
www.dnabeveragecorp.com
Copyright Business Wire 2009
