Supports online marketing and subscription sales of Absolute's
Computrace LoJack for Laptops software
MINNEAPOLIS--(Business Wire)--
Digital River, Inc. (NASDAQ: DRIV), a leading provider of global
e-commerce solutions, announced that it signed a new e-commerce
agreement with Absolute(R) Software Corporation (TSX: ABT), the maker
of Computrace(R) LoJack(R) for Laptops software. Absolute Software is
using Digital River's comprehensive e-commerce platform and services
to expand its direct-to-consumer business in the United States.
Recently Digital River designed and launched an online store, located
at www.lojackforlaptops.com, which features subscriptions to
Absolute's consumer theft recovery and identity protection software
and services.
"The online market remains a primary growth channel for software
providers worldwide," said Don Peterson, Digital River's senior vice
president of global client development. "Our comprehensive e-commerce
solution is designed to support the online sale of physical, digital
and subscription-based software. We can not only help software
providers grow their businesses, but also manage and mitigate the
risks of running their e-commerce operations. We welcome the
opportunity to help Absolute Software effectively achieve their online
business goals."
Digital River is helping streamline Absolute Software's online
operations with an end-to-end e-commerce solution. Digital River's
solution includes subscription management capabilities, e-marketing
services designed to drive site traffic and sales, and customer
service to complete a superior user experience.
"We selected Digital River as our e-commerce partner because of
its proven experience in the software industry and global e-commerce
markets," said Stephen Midgley, senior director, global marketing for
Absolute Software. "It is essential to us that we have the right
partner as e-commerce is a key component of our aggressive consumer
growth strategies. As our business continues to grow, we plan to rely
on Digital River and its e-commerce platform to help maximize our
online sales opportunities, improve our customer communications and
expand our consumer renewals."
About Absolute Software Corporation
Absolute Software Corporation is the leader in computer theft
recovery, data protection and Secure Asset Tracking(TM) solutions.
Absolute Software provides organizations and consumers with solutions
in the areas of regulatory compliance, data protection and theft
recovery. The company's Computrace(R) software is embedded in the BIOS
of computers by global leaders, including Dell, Lenovo, Gateway, HP
and Fujitsu, and the company has reselling partnerships with these
OEMs and others, including Apple and Toshiba. For more information
about Absolute Software and Computrace visit www.absolute.com or
www.lojackforlaptops.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce
solutions, builds and manages online businesses for software
publishers, consumer technology manufacturers, distributors, online
retailers and affiliates. Its multi-channel e-commerce solution, which
supports both direct and indirect sales, is designed to help companies
of all sizes maximize online revenues as well as reduce the costs and
risks of running an e-commerce operation. The company's comprehensive
platform offers site development and hosting, order management, fraud
prevention, export controls, tax management, physical and digital
product fulfillment, multi-lingual customer service, advanced
reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis
with offices in major U.S. cities as well as Cologne, Germany; London,
England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden;
Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details
about Digital River, visit the corporate Web site at
www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc.
Computrace and Absolute are registered trademarks of Absolute Software
Corporation. LoJack is a registered trademark of LoJack Corporation,
used under license by Absolute Software Corp. LoJack Corporation is
not responsible for any content herein. All other company and product
names are trademarks, registrations or copyrights of their respective
owners.
Digital River, Inc.
Media Contact:
Kristin McKenzie, 952-253-8395
Public Relations Manager
publicrelations@digitalriver.com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Vice President, Investor Relations
investorrelations@digitalriver.com
Copyright Business Wire 2008
