CALGARY, Alberta & CHICAGO--(Business Wire)--Critical Mass (www.criticalmass.com), an interactive services
firm, part of the Omnicom Group, has appointed Scott Shamberg as
senior vice president of its recently consolidated marketing and media
division. He will be based in Critical Mass' Chicago office.
The move enables Critical Mass to offer clients a holistic view of
the digital experience and deliver integrated strategic solutions that
include not only the Web component of each campaign, but also digital
touchpoints such as mobile, emerging media, gaming, and events.
Shamberg, who has risen from director of eMarketing VP to SVP in
four and a half years at Critical Mass, will oversee the new Media and
Marketing division, a team of over 75 people in the client services,
digital media, and emerging media departments. He will be charged with
crafting digital marketing strategies for Critical Mass' client roster
and will be responsible for growing an integrated approach to Critical
Mass' digital marketing services.
During his career at Critical Mass, Shamberg has developed
eContact strategies for Dell and Mercedes-Benz, implemented several
key, multi-channel strategies, and developed Critical Mass' The Hive.
One key multi-channel digital strategy was the launch of the first
video avatar to be utilized on Edmunds.com for Mercedes-Benz. The Hive
is Critical Mass's emerging media lab where employees can immerse
themselves in new technologies. Overall, Shamberg's efforts have
greatly increased the revenue of Critical Mass' eMarketing practice,
leading the division to a 300% increase in media billings over the
past two years.
Shamberg's previous experience includes the position of director
of product marketing at Yesmail, where he developed, implemented, and
executed strategic marketing plans for products sold to elite
clientele, including the launch of Yesmail's Data Append email
service. Shamberg has also worked in various media, print, television,
radio, alternative, and Internet and has overseen media planning for
clients during stints at NSA Media and Kelly, Scott, and Madison.
"Scott's experience in executing digital strategies will enable us
to better serve our clients in this era of changing consumer habits,"
said Dianne Wilkins, chief executive officer of Critical Mass. "We
also look forward to his team's comprehensive solutions for our
clients that will reach across the digital media spectrum."
Shamberg received his BA in Communications from the University of
Iowa and achieved his MBA in Marketing and eCommerce from Loyola
University in Chicago.
About Critical Mass
Critical Mass (www.criticalmass.com) is an interactive services
firm that helps the world's leading companies use digital media to
increase revenue, reduce costs and deepen customer relationships.
Founded in 1995, Critical Mass has offices in Calgary, Toronto,
Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For
additional information, visit www.criticalmass.com.
About Omnicom
Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is a leading global advertising,
marketing, and corporate communications company. Omnicom's branded
networks and numerous specialty firms provide advertising, strategic
media planning and buying, interactive, direct and promotional
marketing, public relations, and other specialty communications
services to over 5,000 clients in more than 100 countries.
Trylon SMR
Chris Spagnuolo, 212-725-2295
chris@trylonsmr.com
Tiffany Guarnaccia, 212-725-2295
tiffany@trylonsmr.com
Copyright Business Wire 2007
